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Rosalía will release her new album 'Motomami' on Friday, March 18
Rosalía will release her new album 'Motomami' on Friday, March 18. Photo: Getty Images

Rosalía releases 'Hentai' two days before dropping her new album

In the new music video, Rosalía appears her at her most sensual, introspective and leisurely, unlike the videos of 'Saoko' and 'Chicken Teriyaki'

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Just 48 hours after the expected release of Motomami, Rosalía published the music video for "Hentai." Two months ago, she revealed a fragment of just 25 seconds on her social media platforms, which left many shocked by the lyrics.

“I want to ride you, like my bike,” she begins.

In the music video, Rosalía is at her most sensual, introspective and leisurely, unlike her frantic videos for “Saoko” and “Chicken Teriyaki,” the previous singles she released. With a soft piano melody, the Spanish singer uses her enviable vocal capacity, and she practice high-pitched parts that remind us of the girl who conquered the world with her acclaimed album “El mal querer”.

The artist, who revealed the full lyrics of “Hentai” by reading it in the form of a poem on her TikTok, appears riding a mechanical bull in the middle of a lonely meadow. On the back of the animal, she sings the explicit chorus: “Make me a Spike tape, I beat her until she got on. Second is fuck you, the first is God.”

“Hentai” had already been listed as part of the 'Mami' part of her new album. “La Fama,” the first video that she released including a collaboration with The Weeknd, is likely also part of the most leisurely section of the album.

Rosalía, who appears in fragments of the video stretched out in her underwear on a bed with white sheets, is the only subject. Here, there are no dancers, motorcycles or complex choreographies: everything revolves around her power in front of the camera and her unique staging.

The song's lyrics were written by Pharrel Williams (also the writer of “Happy”), her sister Pilar and Rosalía. With that mysterious combination of words in English and Spanish, she camouflages an eminently sexual theme.

The video for “Hentai” was directed by the filmmaker Mitch Ryan, who provides photography and a very careful style. Ryan took advantage of the best hours of natural light, and during a sunset that covered the sky with an orange blanket, put the protagonist on stage. As it gets darker, the Catalan raises the tone of the song until she reaches the erotic chorus.

Ryan also opted to use a rodeo of horses, with a reddish earth floor where he placed the bed where Rosalía lays. Surrounding the singer appears a majestic white horse circling the rodeo.

In this 'Mami' part of the album, the falsettos are what shine above all the rest. However, the initial softness of the song, marked by the piano accompaniment, increases in power as it approaches the end, where it ends up adding percussion and string instruments.

Once again, Rosalía generates adoration and controversy, in this case due to her shameless combination of religion and sex in the same lyrics.

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