J Balvin and Ryan Castro join forces on "Nivel de Perreo"
It's a song that encourages dance and celebration. Castro also had the honor of collaborating with one of his idols.
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Colombia's J Balvin, also known as 'The Prince of Reggaeton,' recently released a new single with Ryan Castro. The title of the song speaks for itself: “Nivel de Perreo.” It is a short, direct song — lasting just over two and a half minutes — where the popular artist from Medellín opted for a classic reggaeton beat with some rap flavor, according to the urban trend that's dominating Latin music.
It’s song that encourages dance and celebration, with Castro collaborating with one of his idols. The music video, filmed in Queens, New York City, was filmed during Castro's first visit to the U.S. Per his posts on social media after the release of the single, the two have forged a close friendship.
"Castro's first time seeing the buildings where King Kong appears in the movies, enjoying it too while we record 'Nivel de Perreo,'" wrote J Balvin on his Instagram. The video is marked by street dances and women sensually moving their hips, with a major presence of Colombian and LGBTQ+ flags.
With images that repeat the topics of the genre, the video increases its tone, and alternates black and white frames.
“Call some friends, I’ll come with Balvin,” sings Castro, who continues with explicit sexual messages.
The two singers are currently topping music charts, and the song is a success on all digital platforms.
“We are both kids from Medellin, and every time I get to work with someone who shares my roots and my passion for music, it's a great gift. We love to make music that lights up the crowd. The concept of the song came naturally because we both had the same goal in mind: to get everyone on the dance floor!” said J Balvin.
The music video, directed by Patricia Alfonso and Chris Cabrera, recreates the life of 'Little Colombia,' the name of the popular New York neighborhood. The dances alternate with outdoor meals on a rooftop, showcasing the small businesses in the neighborhood and parties with an evident Colombian flavor.
“I have always admired José's approach to music and his talent for entertainment, he never allowed himself to be limited to a specific genre. Being able to work as a team and collaborate on such an exciting project is something I'm really proud of," said Castro of his collab partner.
J Balvin's last release was "Vodoo," in collaboration with Badshah and Tainy. It was a curious mixture of Latin and Hindu sounds, and he tried to defend multiculturalism in the world. Despite having notable detractors like Residente, J Balvin is currently one of the biggest icons in the world of reggaeton.