J Balvin performs his first VR concert in the Metaverse
The urban artist will perform through the Horizon Worlds platform and Meta Quest.
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J Balvin had his first concert in the Metaverse this afternoon on Friday, Feb. 17. He performed his songs with a 4.5 meter robotic arm that moved to the rhythm of his music.
Through Instagram, Alvaro Osorio, J Balvin's father and manager, revealed the details of the performance in the Metaverse, which he claims has been "created specifically for virtual reality" as a 180-degree musical experience.
"The whole show has a futuristic vibe, including a crazy robotics that doubles me in size. It will be one of my craziest shows and I thank Meta and iHeart for their collaboration and the platform to explore my passion for technology in a way that allows my fans to experience my music, together, in a different way," said Balvin.
J Balvin said he is always "looking for new and innovative ways to expand access to art and the Virtual Reality space offers unlimited opportunities," which is why he was encouraged to offer this new experience to his fans.
The concert will be broadcast through the Horizon Worlds platform in the United States and can be followed in Latin America on Meta Quest TV for iHeartRadio members.