Spanish rapper C. Tangana, who has lines like: "I haven't forgotten the smell of the one I fucked" or "not even a gun to be able to rule you," portrays himself as a macho man

He's an artist, who, in his interviews, performances, video clips or posts on social media, needs to provoke controversy to get people talking. It's not new, but one that often rubs audiences, including his fans, the wrong way.

Most recently, the singer has been singled out for presenting his new song, "Yate" ("Yatch") by posting a photo showing himself surrounded by women in bikinis on a yacht.

Creative? No, the singer didn't need to have a publicity team because the image is a replica of thousands of photos of rappers before him. Nor is it the first time that the Madrid native has been called a misogynist or sexist.

It is only necessary to listen to some of his lyrics, or remember he recently made comments about Rosalía, his ex girlfriend, which caused the singer to stop following him on social media. 

The photograph he shared on his platforms to promote his new song has received endless criticism both for him and two of the women who accompany him in actresses Ester Expósito and Hiba Abouk.

It has been so much the commotion caused in social media that some people have compared the Madrileño to Maluma, who is constantly criticized for similar behaviors, full of machismo and sexism.

Despite the criticism, the Madrileño, far from taking conscience as the "ally" he claims to be, has reacted by laughing at the criticism he received from many.

On the controversy, the influencer María Pombo opined in her social media, "with this, specifically, he has fallen into a 'basic' like many other reggaeton artists. A man on a yacht and many women around him as a synonym of success. This photo, to me personally, makes me lazy," she assured in an Instagram story.

That men in reggaeton are macho is not new. What "surprises" or perhaps disappoints some is that some of them have a pro-feminist or equality discourse, while their actions and their way of selling continue to perpetuate ideas that objectify and sexualize normative female bodies.