On July 28, 2022, the Republican State Leadership Committee (RSLC) debuted its first Spanish-language ads in the fields of swing states to reach Hispanic voters.

The ads aired in Florida, Arizona, Colorado, Texas and Nevada.

The RSLC noted that they want to guard the legislative chambers in Arizona, Texas and Florida and dedicate time to flip those in Nevada and Colorado.

The ads are titled "Respetan," the present indicative form for "Respect" translated from Spanish, to point toward the Democrats who are accused by Republicans of taking Hispanic voters for granted. 

The ads are the earliest evidence of energy from the Republican Party to win the Hispanic vote.

Stated by the National Republican Congressional Committee, it has enlisted a total of 102 Hispanic candidates in this cycle. At the same time, the Republican National Committee (RNC) launched an initiative earlier this month that targets immigration aid for the naturalization test.

"The Democrats do not take us seriously and do not respect us. Democrats are very good at promising but do not serve to govern. Their policies make it harder for all Americans to thrive on good gas, food jobs and excellent education within our reach. These things do not exist under the one-party rule of the Democrats. Republicans believe that success lies in the freedom to thrive because it is and Republican policies will take us forward," the RSLC ad states.

Polls have strongly supported a shift toward the Republican Party (GOP). 

FiveThirtyEight stated that 17 percent of the Latino voters who backed Trump in Nevada in 2020 didn’t vote in 2016.

The RSLC has given its view on why Hispanic voters have been leaning that way. 

"Hispanic voters want good jobs, affordable goods, safe communities and quality education for their children. The RSLC will keep deploying innovative voter contact tactics to remind them that those are all products of Republican leadership in the states," RSLC President Dee Duncan said.

"This shift among Latino voters is one of the most important things recently in politics. Latino votes are one of the greatest growing parts of the electorate and things are changing. If this shift is durable, it will mark huge changes for both political parties. The Republican Party can become the party of the United States' future by building across different races," Wall Street Journalist Aaron Zitner said on the matter.