Chipotle has launched a new initiative to highlight the words and drawings of artists, authors, actors and comedians on paper bags and cups for customers to enjoy with their burrito. But not one of the individuals who the Mexican grill chain employed identified with Mexican ethnicity. In fact, none of the artists featured in Chipotle's series were Latino.

The brainchild of author Jonathan Safran Foer, Chipotle's "Cultivating Thought" series came about because, according to an interview with Vanity Fair, Foer was bored while eating a burrito. Chipotle partnered with Foer to select 10 highly-respected or popular individuals—from Nobel-Prize-winning author, Toni Morrison, to Superbad actor, Bill Hader—to turn cups and bags into a platform for the voices of thinkers, wordsmiths, academics and entertainers. 

However, the company did not include voices of those who share the culture that it appropriates, or those who may identify with the people who it employs and exploits. 

To respond to the chain's absence of Mexican voices while turning a profit thanks to Mexican food, Irvine Valley College professor Lisa Alvarez joined forces with Fresno State professor Alex Espinoza to create a Facebook page, "Cultivating Invisibility: Chipotle's Missing Mexicans," that encourages individuals to exhibit cups with their own stories or their favorite stories by Latino authors. 

"Don't eat my food and think you know me," Espinoza wrote on his cup piece, emphasizing the stereotype that Latinos are absent in academia, literature and art. 

"I've been here all along."