Rosalía to play 'Motomami' on TikTok with an innovative virtual show
The Spanish singer will exclusively present the 14 songs from her long-awaited new album on March 17
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Dancing with rhythm of frantic clapping, dressed in white, with boots and a black motorcycle helmet. That'show Rosalía announced on her TikTok what will probably be an unprecedented musical phenomenon. The Spanish singer will exclusively present the 14 songs that make up her long-awaited new album, Motomami on March 17.
In this unprecedented format, Rosalía will present each song with a "visual aspect and a differential setting," according to the press statement. She already released three singles of the album: “La Fama”, “Saoko” and “Chicken Teriyaki”. She also revealed short pieces of other songs on her social media.
The show will be the ideal prelude to the release of the album, scheduled to drop the following day, on March 18.
"I'm going to make the official presentation with a special performance that we have prepared, and I can't wait for you to see it," the artist announced on her Twitter. In addition, she confirmed the time zones: 4 p.m. Los Angeles, 6 p.m. Mexico, 7 p.m. New York, 9 p.m. Argentina, 1 a.m. (on March 18) in Spain.
The performances for each song were recorded only with mobile phones, with concepts designed by the singer and directed by Stillz, who was in charge of creating several of Bad Bunny’s videos. Rosalía wants to use her popularity on TikTok, where she has the most followers of anyone. In total, she has almost 16 million followers.
To promote online engagement, the hashtag #RosaliaMotomami will be used. For the singer, TikTok has become the best platform for promotion. Her collaboration with Travis Scott on “TKN” generated 2.2 million video shares. “Linda,” her collaboration with Tokischa, reached 1.7 million. “Con altura” also exceeded 224,000.
With her recently released music video for “Chicken Teriyaki,” Rosalía already has more than 9 million views on YouTube. Despite the hype generated by her new songs, some fans are disappointed, and think the talented artist should return to her roots.
“Until now, the only effect generated by these songs was listening to 'El Mal Querer' again, a joy that reminds me what a tremendous artist she is,” wrote a fan.
In “La Fama,” the first song released featuring The Weeknd, she utilized a slower and more sensual style, reminiscent of the bachatas. Rosalía said Motomamí will be the deepest and most complex album of her career, where she mixes different styles under her personal filter.
For this goal, she has been working for more than three years in the studio, taking care of each song in detail. In two weeks, the whole world will be able to judge whether the long wait to hear Motomami was worth it.