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"Quien TV" is the first music video of the metaverse. Photo: Facebook Blessd
"Quien TV" is the first music video in the Metaverse. Photo: Facebook- Blessd

Blessd releases VR music video

The urban artist is the first to join the Metaverse with a reggaeton song.

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"Quién TV" is the name of the Blessd song that goes with the first video to ever premier in the Metaverse. The song was already released by the artist and due to its success, he decided to immortalize it in the Metaverse. 

For the production of the video, the artist worked closely with Warner Music Latina and Meta Horizon World to migrate to virtual reality.

From Blessd's extensive discography, the team chose "Quién TV" because of its theme, which allows for a better virtual exploration, and because it is undoubtedly one of the most successful songs in Blessd's career, and has a remix with Ryan Castro, according to the newspaper El Colombiano

In the music video, the Colombian is seen sending text messages to a girlfriend, who invites him to participate in her virtual world. Blessd immediately migrates to the Metaverse where he sings and moves around a stage with his Hecho en Medellín (Made in Medellín) logo. At the end, the artist is interrupted by a call to his cell phone that forces him to return to reality. 

The virtual reality video comes after Blessd participated in Billboard's 2022 Latin Music Week, where he joined Colombian singer Ovy on the Drums on the coveted "Making the Hit Live!" panel, Billboard reported.

In a 30-minute project, the producer and artist worked together to create a promising reggaeton track, in which Blessd improvised, singing lyrics about heartbreak. Although the track — which they broke down as they did so — was not completed due to the limited time available. Attendees encouraged the duo to release the song after hearing a teaser that left everyone wanting more.

The music video "Quien TV" is now available on Blessd's official Facebook page.

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