Blessd to open Super Bowl telecast for Fox
The Colombian urban singer will perform at the big game on Sunday.
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Blessd will be joined this Sunday on the Fox Super Bowl telecast by regional Mexican music group Banda MS and independent artist Valentina Moretti.
During the broadcast, the Colombian will be performing his new song "AP" with a video that has been produced exclusively for the Super Bowl, recorded in December 2022 in Mexico City, as revealed by El Colombiano.
Blessd also broke the news to all his followers with a promotional video on Instagram.
"I am Blessd and I am from Medellin, Colombia, representing the land in this super Super Bowl LVII," wrote the artist.
Blessd's team said it is an important invitation for the singer because the Super Bowl is "an event in which advertising plays a key role in brand positioning and in which the artist will include in his performance, not only his latest album Siempre Blessd but also promote his next release, 'AP.'"
Super Bowl LVII is this Sunday between the Philadelphia Eagles and the Kansas City Chiefs at State Farm Stadium in Glendale, Arizona.
This year's halftime show will feature a performance by Rihanna, who joins the list of women who performed at halftime like Diana Ross, Madonna, Beyoncé, Lady Gaga, Jennifer Lopez and Shakira.