Mexican fashion designer Ricardo Seco, 50, feels it is necessary to raise his voice against Donald Trump. And he is doing that through what he knows best: fashion wear. 

Last February, Seco took his provocative messages to the New York Fashion Week, presenting a collection that included a coat in the colors of the Mexican flag and the embroidered slogan: “Proud Mexican immigrant,” as reported in El País. He also made jackets with the Mexican flag on one side and another country’s flag on the other. He sewed quotes by 19th-century Mexican president Benito Juárez and messages in honor of Tlaloc, the Aztec god of rain, into military-style jackets.

At one of the presentations of his collection, which is named Juntos (Together), he overheard a girl tell her friend: “I would so wear that right now!”

His clothes are aimed at a Millenial audience, because, as he explains, “they were not born with the malinchismo [a term for someone who prefers foreign things to those from his own country] that we were born with; they are more unique, not so easy to convince, they have to feel it.”

In general, however, the collection is for “people with a pro-positive attitude.”