Ever since her first post on Instagram in the 2023 calendar year on Jan. 23, 2023, rising Dominican rapper Tokischa has either used the hashtag #POPOLAPRESIDENTE or the words ‘Popola Presidente’ in all but one post.

The hashtag and phrase along with the posts have been building towards something big on the horizon for the rising music star that has her fair share of detractors online. In Tokischa style though, she seems unbothered and continues to be unapologetically herself as she builds her Popola Presidente movement.

That movement hit another gear on Thursday, March 23, a week and a day after the Dominican rapper celebrated her 27th birthday with a memorable performance on the first night of Lollapalooza Chile, as Tokischa dropped a presidential campaign-style video on her Instagram announcing the “PARTIDO POPOLA Libre,” as she termed it in part of the post’s caption.

“Vota PPL,” she continued.

In the video, Tokischa walks to a podium in front of a panel of observers like a candidate running for office and gives a speech expounding on the platform she hopes to build with the Partido Popola/Popola Presidente movement — one of love, respect and freedom for all, especially those who face frequent discrimination in society.

She at first speaks in broad terms, referencing “tigers” and “dogs” as some of the groups discriminated against in society, but then specifically points to her “beloved LGBTQ+ community” as another group in need of the campaign’s love, respect and freedom.

“The Partido PPL works ardently for you to feel free,” Tokischa says, “free to do as you want and love whoever you please.”

“The only law in this party is love because from love is born freedom,” she continues.

After a few more lines from the presidential-looking Tokischa, the video ends with a roaring applause, chants of “Popola Presidente,” the Dominican artist lighting a blunt for one of the panelists, and presidential music playing over graphics created for the campaign. 

An Instagram page dedicated to Partido Popola Libre has also been created, and the Dominican rapper dropped a new track and music video a day later — called “Bandidaje Remix,” featuring July Queen and Liss Doll RD.

The high production value and thought-out campaign from Tokischa can be attributed to the year the Dominican artist is already embarking upon in 2023. It’s a year that could see her finally break into the global mainstream as many Latin music artists have done in recent years. 

Tokischa’s style is in-your-face and controversial to some, but it’s uniqueness and unabashed attitude is one that’s carried her to this day and will well into her future. The Partido Popola Libre is just the latest example of her style and creativity.

Beyond the Lollapalooza Chile performance and the new single and music video, the Dominican rapper is embarking on a world tour this year that will take her to Colombia, Germany, Portugal, and Paris, to name a few of the stops.

On April 1, Tokischa will also be the opener for Houston rapper Travis Scott at Mexico’s upcoming Ceremonia Festival in Mexico City. As for U.S. dates on her tour, they’re to be announced.