At the beginning of the music video for “Agárrate a la vida,” Spanish singer Rozalén appears singing alone. In a narrow corridor with projected images that continually change, she unravels the hardships and stress of those who suffer alone. They're feelings that sadly can lead to suicide. Aware of this harsh reality, the artist wanted to throw a lifeline to those in the situation, and remind them that there is light at the end of the road.

“What I would give to hold on to life,” she sings in a powerful chorus where she leaves solitude to embrace a group of energetic dancers. Musically, the song mixes electronic resources with subtle guitars and energetic drums, which aim to lift the spirits of those who need it most. The music video for the song was recorded in Madrid, based on contemporary dance choreography.

The push for people who feel depressed is based on her own experience, and she has supported various associations that fight to prevent suicide. In addition, before dedicating her life completely to music, she studied psychology and music therapy, and has clinical knowledge about the problem, which has grown amid the coronavirus pandemic.

What finally motivated her to write “Agárrate a la vida” was the experience suffered by a close friend.

"She has been like the flame that has made me write this song in the end, and she helped me to make it," she said in an interview with the AP.

Rozalén also consulted with numerous experts about the content of the lyrics.

The title is based on a campaign launched by Telephone of Hope, a Spanish suicide prevention association. The organization contacted Rozalén and asked her to make the song, placing special emphasis on a young audience. According to data from the World Health Organization (WHO), suicide became the fourth-leading cause of death among young people between the ages of 15 and 29.

That desire to impact the younger audience was what motivated Rozalén to bring a lively atmosphere to the song, despite its deep and moving character. It is an invitation to free themselves by shouting and dancing, and overcome the hardships of life. In the past, the singer collaborated with associations fighting cancer and those helping underdeveloped countries.

To get inspired, she did a lot of research.

“One day I was from morning to night reading suicide letters. If I have to talk about certain things with such an emotional charge, I have to stick to the end,” she said.

The song was presented at the seminar "Hold On To Life - Let's Talk About Suicide," organized by the Official College of Psychology of Spain.

During the inspiration process, Rozalén learned a lot about the delicate issue.

"I realized reading the letters of the people who stay, that we are not educated to accompany people in that transit or with those ideas," she said.

In October, the Spanish singer will tour Latin America with her band for the first time. She will first visit Mexico, and then continue to Costa Rica, Colombia, Uruguay, Chile and Argentina, where she will celebrate the 10th anniversary of her debut album Con Derecho a.