Through Royalty Records, Maluma seeks to support new talents who want to take their dream of becoming singers to a much more professional level.

During the night of October 12th, the Colombian made the official presentation of the first talents that will work in his firm, and also told that the project is ruled under the values of "discipline, dedication and a lot of passion". 

"It has been very few months since we decided to start on this path of the record label. It is a lot of responsibility, it is a lot of work. But I believe that nothing is impossible and you have to dream big," said the artist during the press conference, reported Revista Semana.

Abril and Paulina B, urban pop and regional pop singers, respectively, are Royalty Records' first signings. 

"I feel very identified with those who make the two," said the artist during the official presentation, emphasizing that he will be "simply a guide", as he will be behind their musical careers. 

Maluma also told the Colombian newspaper that among his plans is to make music with them, "I want to make music with them because not only will it help put them on the map, but it will also fill me. I am an artist who is still learning and that is also why I want to be with them, because they teach me a lot every day".

This is not the first time that the new singers steal the spotlight, as Abril and Paulina B joined Maluma on the red carpet of the Billboard Awards and in a showcase on the occasion of the presentation of the record label at the Billboard Latin Music Week in Miami.