This isn’t the end of Women’s History Month, for us at AL DÍA News, anyway.

Today simply marks the continuation of a series of celebrations throughout the year and an editorial agenda that depicts, acknowledges, and highlights the contributions of leaders in just about every single industry, regardless of their background or the color of their skin.

Each year, the world celebrates month-long observances. In most cases, these observances have been imposed by various governments, groups and organizations with the intention to raise awareness about an issue, commemorate an affinity group or event, or simply for the sake of celebrating something.

In recent years, however, these celebrations have been hijacked by an opportunistic Corporate America. Along with social media frenzy, these celebrations have become an opportunity for entities to exploit marketing campaigns to show their “pride,” Pan African colors, or colorful patterns that somehow represent the Hispanic culture — all which seems to only last about 30 days. Many of these marketing tactics have been questioned in recent years as corporations show their true colors through their support for policies and/or organizations who target these communities.

Ultimately, corporations seem to just remember their employers of color during Black History Month, Asian American and Pacific Islander Heritage Month, or Hispanic Heritage Month as if our contributions to their bottom lines were limited to 30 days.

It’s time to talk about accountability and to examine the true motives and intentions behind these marketing campaigns. Let’s trade said efforts for equal pay, board appointments, leadership opportunities, and better benefits for employees.