Just because your company may not be performing well in the general market doesn't mean you can't excel in the Hispanic market, the fastest growing consumer market in the next years.

Entrepeneur magazine has compiled a list of the six main reasons that explain why corporate America falls short with their Hispanic market approach:

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One of the main reasons is that they don't understand their audience. 

Another reason is the lack of a "strong consultant or Hispanic marketing firm that understands Hispanic culture." This figure is key to the company success. 

Read the full article in Entrepeneur.