Photo Credit: Gopuff.
Photo Credit: Gopuff.

Gopuff launches second round of accelerator program for diverse and underrepresented businesses

The “Put Me On” small business accelerator program was launched last year.


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Gopuff, the popular delivery program, announced that it will launch its second round of their “Put Me On” accelerator program.

The goal is to select a handful of small businesses from underrepresented parts of the country and show them the tools and give them the resources they need in order to successfully showcase their businesses.

The second round of the program will be running from Fall 2022 through Spring 2023. The initiative also includes access to monthly workshops hosted by leaders, networking events, business insight sessions, and one-on-one building sessions.

Rafael Ilishayev and Yakir Gola, co-owners of the delivery chain and who attended Drexel University, expressed how vital it is to have the right tools in order to increase visibility and create strong bonds with their customers or clients.

“Supporting entrepreneurs and small businesses is a fundamental pillar of what we do at Gopuff because Rafael and I know firsthand the challenges of building a business from the ground up,” Yakir Gola said to Business Wire. “The Put Me On program is a way for us to leverage our business model and resources to help others succeed, particularly entrepreneurs from underrepresented communities facing even greater obstacles. Running with the incredible success we had with the inaugural class, we’re so proud to announce this new group of entrepreneurs from diverse backgrounds who are ready to take their brands to the next level.”

Businesses who will be working with Gopuff to work on their business model include Barkin' Creek, a small pet care business located in Dallas, TX; Boba Ice Cream, an Asian-owned business; and Dosa Skincare, a Black, woman-owned non-profit organization providing ethically sourced and all natural skincare items.

“We're on a mission to disrupt the ice cream industry and transform the All-American treat with Asian-inspired flavors and the cultural phenomenon of Boba,” added Charn Bak, co-founder of Boba One Ice-Cream.“Partnering with Gopuff ‘Put Me On’ program gives support to inspire a future where Asian Americans feel included, empowered, and proud to share our unique cultures and create a more fun, diverse and inclusive world.”

Another Black owned business involved in the program is Dosso Beauty. The business focuses on Black hair care. Also a Black owned business is Go Oats, launched by Nahum Jeannot. Hella Cocktails, a Black-led business offers an abundance of mixology ingredients. Hrbvor, a tea company offers a variety of organically sourced ingredients. 

Nunbelievable, a nonprofit organization whose mission is to sell cookies to provide meals to the homeless, is also involved in the Gopuff program. Super Frau, an upcycled fizzy whey drink company is also included. Lastly, Sweet Logic, a small business focused on creating sweet treats throughout the country will be attending the Gopuff program.


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