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Katy Perry Photograph: Rony Alwin

Female Celebrities Dominating the Investment World: Who They Are and How Much They've Raised

Entertainment stars not only shine on stage and screen but also in the business world, helping startups grow while earning big.

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Female Celebrities Dominating the Investment World: Who They Are and How Much They've Raised

Entertainment stars are not only shining on stage and screen but are also making a name for themselves in the business world. More and more celebrities are betting on startups and emerging companies, becoming key figures in the investment ecosystem. Among them, Katy Perry, Gwyneth Paltrow, and Serena Williams stand out as some of the most influential, with investments generating hundreds of millions of dollars.

According to a report from Swoop Funding, a global business funding platform, these women have attracted significant investment rounds, boosting industries ranging from technology to health and wellness.

Katy Perry Leads with Over $1.3 Billion in Investments

With just eight investments, Katy Perry has raised $1.34 billion, making her the top female celebrity investor. Her most recent investment was in Shef, a platform that connects home chefs with customers, where she contributed $7 million.

Perry’s success highlights how entertainment figures are using their influence to support innovative projects and make an impact beyond the music industry.

Gwyneth Paltrow and Serena Williams Are Also Making Waves

Actress and entrepreneur Gwyneth Paltrow has become a leader in the wellness and lifestyle sector with her brand Goop, but she has also made 17 investments totaling $813 million. Her latest backing was for ResortPass, a platform that allows users to book day passes at luxury resorts, aligning perfectly with her focus on wellness and exclusivity.

Meanwhile, tennis legend Serena Williams has proven to be as formidable in the financial world as she is on the court. With 15 investments raising $727.7 million, her latest venture was Lifeforce, a company offering personalized health solutions, securing $12 million in funding.

The Impact of Celebrity Investment on Business

The role of celebrities in investment extends far beyond financial backing. Their participation adds value in three key ways:

✔️ Mentorship and strategic connections – Many celebrities don’t just invest money; they also offer their expertise and networks to help startups they believe in.

✔️ Greater visibility – Associating a brand with a celebrity generates instant media exposure, which can be a decisive factor in the success of an emerging company.

✔️ Trendsetting – When a celebrity invests in a business, they often set the industry’s direction. This has been seen in sectors like technology, fashion, and health, where influential figures' endorsements have driven mass adoption of innovative products and services.

Other Celebrities Betting on Entrepreneurship

While Perry, Paltrow, and Williams lead the list, many other celebrities are also making an impact in the investment world:

  • Paris Hilton has made 17 investments totaling $416.3 million, including W Labs.
  • Natalie Portman has raised $638 million with 7 investments, including Tender Food.
  • Naomi Osaka, the tennis star, has contributed to startups that have raised $229.3 million in funding.

These women are proving that talent and strategic vision can go hand in hand, positioning themselves not only as entertainment icons but also as key players in the growth of the entrepreneurial ecosystem.

As more celebrities enter the investment space in 2025, it is clear that their influence will continue to transform the business world. Their ability to attract funding and generate visibility is redefining the role of celebrities in the global economy, establishing them as drivers of innovation and change.

Credit: https://swoopfunding.com/us/ 


 

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