TelevisaUnivision, one of the largest Latin American broadcasting companies capable of reaching out to 100 million viewers in the U.S. and Mexico, has announced the promotion of Veronika Moroian as the President and General Manager of Univision Los Angeles.

In her new role, Moroian will oversee the Los Angeles region, its sales, news, operations technology, marketing and promotions departments, and community affairs for Univision.

“Our mission is to inform, entertain, and empower our eight million-strong Hispanic community in Los Angeles,” said Moroian in a statement. 

“Many of our viewers, listeners, and followers have the same American dream that I had two decades ago when I came to the U.S. I’m very excited to lead our talented team at Univision Los Angeles. We are committed to supporting our L.A. Hispanic community, so that, like me, they can make their American dream come true,” she continued.

Born in Armenia and raised in Argentina, Moroian moved to Los Angeles in 2001, earning her MBA from the UCLA Anderson School of Management.

Having joined TelevisaUnivision 20 years ago, Moroian has established herself as a veteran in the television industry. She started in Distribution with Affiliate Relations in Los Angeles before later being promoted to Account Executive for KMEX's sales department.

Moroian worked for a few years with KMEX before moving on to the sales team in Chicago and New York, where she led and oversaw business development efforts.

Before her new position, Moroian served as President and General Manager for stations in Philadelphia and Washington D.C. following her role as station manager of Univision New York WXTV.

“We are thrilled to have Veronika lead the Los Angeles market, where we have the largest concentration of Hispanic audiences reached through our two TV stations, four radio stations, and our digital, social media and streaming platforms,” said Diane Kniowski, Chief Local Media Officer of TelevisaUnivision. 

“The growth of our brands in Los Angeles is critical to the success of our local division at TelevisaUnivision in the U.S. and Veronika is the right person to lead this charge,” she continued.