In a constantly evolving business world, executive and employee training has become a strategic factor for the growth and competitiveness of companies. However, the key is not to train for fashion, but to invest in skills aligned with business objectives and measure their real impact. Companies in Latin America have proven that a strategic approach to training can increase productivity by up to 20% and generate a return on investment (ROI) of up to 150 times.

These are the skills to cultivate at all levels of a company:

1. English and digital skills: driving global competitiveness
English proficiency and the adoption of digital tools are essential to compete in a globalized environment. Leading companies are investing in corporate English training and the use of digital platforms that facilitate communication and efficient management of multicultural teams.

2. Management and leadership: Methodologies for high-performance teams
Beyond traditional leadership skills, organizations are prioritizing methodologies such as OKRs (Objectives and Key Results) and agile management. These tools allow for improved decision-making and adaptability in an increasingly dynamic business world.

3. Digital transformation and cybersecurity: Protection and adaptation in the technological era
The digitalization of processes has brought with it the need to strengthen information security. Training in digital transformation and cybersecurity is key to ensuring data protection and operational continuity in the face of increasing cyber threats.

4. Data analytics and artificial intelligence: Decisions based on accurate information
The strategic use of data is a key differentiator today. Companies are training their employees in data analytics and artificial intelligence to optimize operations, predict market trends and make decisions based on real information.

Mistakes to avoid

One of the main mistakes in corporate training is the lack of clear metrics. To avoid this, organizations should define specific objectives and evaluate the impact of their programs on key indicators such as productivity, performance and financial return. It is not right to state "improve productivity" or "strengthen soft skills" as an objective.

As Néstor Fonseca G., Head of Sales at Platzi, points out: "In many organizations, training is seen as a cost, but in high-performance companies, it is a strategic investment that drives growth".

That is why it is key to avoid trendy tools and methodologies instead of solutions that impact the bottom line.
Finally, the lack of follow-up and impact measurement can do a lot of damage. Companies must measure what impact their training is having beyond attendance or participant satisfaction.

Companies in Latin America are redefining their training strategies to ensure that their teams acquire the skills they need. Effective training not only empowers employees, but also generates tangible results for the business.