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Earth Day is celebrated on April 21. Photo: Pixabay.

Toshiba leads reforestation and recycling campaign

The initiative is presented within the framework of the celebration of Earth Day 2023.

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Toshiba America Business Solutions (TABS) continues its mission to plant thousands of trees in ecologically sensitive areas around the world, as well as remove tons of electronic waste from the open spaces.

Larry White, president and chief executive officer, stated:

Toshiba has an ecological mindset when conducting business.

Among the results of last year's initiatives, the replanting of 26,134 trees and the recycling of approximately 59 tons of electronic waste stand out.

Protection of Open Spaces

In collaboration with the internationally recognized Close the Loop recycling company, representatives of Toshiba's EcoSmart toner recycling program collect and ship empty toner cartridges to Toshiba's facilities, which recover the materials and put them back into the market as raw materials for reuse.

Since the creation of Toshiba's toner recycling program in 2008, the company has prevented more than 1,733 tons of electronic waste from ending up in community landfills.

Toshiba’s eco-initiatives are also an integral reason the company's award-winning e‑STUDIO multifunction printers appear on the EPEAT (Electronic Products Environmental Assessment Tool) registry. EPEAT is the definitive global rating system for greener electronics,” notes Toshiba.

Reforestation around the world

According to the company, for every 8,333 sheets a Toshiba customer prints, one new tree is automatically planted under the designated certified reforestation project.

Since 2016, when Toshiba partnered with PrintReleaf, 151,652 trees have been planted in the United States, Madagascar, the Dominican Republic, Mexico, Ireland, Canada, France, Brazil, and India.

Toshiba customers can choose their reforestation projects based on their location or even based on the UN Sustainable Development Goals to which each project relates.

For its part, PrintReleaf collaborates with SGS International, the world's leading inspection, verification, testing and certification organization, to ensure that every investment in sustainability is fully realized.

Each day, we continually strive to function as sustainably as possible while also helping our clients and partners reduce their carbon footprints,” added White.

TABS is recognized as one of the Wall Street Journal's Top 100 Sustainable Companies list.

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