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A Coors Light Líderes flag with the words "15 years" above them. Behind it is a snowy mountain.
Photo credit: Coors Light Líderes.

Coors Light’s Yearly Hispanic Leadership Program Opens

The Líderes program will grant $10,000 to non-profits with outstanding Hispanic members and programs to support Hispanic communities.

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Coors Light has begun this year’s selection process for nominees for its Coors Light Líderes program, offering $10,000 to five Latinos and the non-profits they work with.

Applications can be filled out by an individual nominating themselves or on their behalf with their knowledge. They must be associated with a 501(c)(3) non-profit as staff or a volunteer and be between the ages of 21 and 39.

Since the program’s inception in 2006, it has donated over $400,000 to non-profits in grants. Each winner will become a part of the exclusive Coors Light Change Makers Alumni Network and put in contact with other like-minded Hispanics.

This alumni network is composed of nearly 150 Hispanics who have and continue to seek to improve Latino and Hispanic communities in the U.S. and Puerto Rico. They uplift and support each other, help create networking opportunities, mentor and learn, and share their accomplishments.

The non-profit must also have a program benefitting a Hispanic community, create one, or modify one of its existing programs to do so. In addition, it must not be exclusively focused on advocacy issues, such as politics, immigration, or civic participation.

The nomination process is open through August 31, with winners being announced in October.

Kayla Garcia, manager of community affairs for Molson Coors spoke on the company’s motivations behind this program.

"As a company, we firmly believe in supporting the work of exceptional Latino leaders who tirelessly work to improve their communities, while also celebrating their heritage,” she said.

"By providing these Latino trailblazers with significant professional growth opportunities and access to the nationwide Líderes network, Coors Light hopes to amplify their efforts, elevating them to new heights and inspiring future Latino leaders," she added.

For more information on eligibility and the nomination process, visit coorslightlíderes.com

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