In light of a series of tornadoes that ripped across Alabama, Mississippi and the rest of the Southeast and left 26 dead at the end of March, corporations and organizations across the country have raised more $100,000 to help relief efforts

Comcast NBCUniversal, for example, recently announced a $50,000 donation to the American Red Cross of Alabama and Mississippi following the devastating impacts of the tornadoes and storms.

Mark Beddingfield, Regional CEO of the American Red Cross of Alabama and Mississippi, said:

Comcast’s generous donation will enable us to serve the needs of our communities devastated by tornadoes. We are working around the clock to provide safe shelter, nourishing meals, comfort, care and support to the people of Mississippi and Alabama.

Corporate support

Comcast also highlighted how its team members, along with its contractors, traveled from across the Southeast to assist in recovery efforts immediately after tornadoes devastated various parts of Alabama and Mississippi, working around the clock to make necessary repairs and restore energy in the region.

As a temporary solution during the restoration process, Comcast deployed multiple generators in the affected communities to bring customers back online. These efforts were part of the company's ongoing commitment to provide resources and support to communities in times of unexpected need.

“The American Red Cross of Alabama and Mississippi has a long and proud history of supporting local communities after natural disasters. It is an honor to contribute to their mission and assist impacted residents during this very challenging time,” said Jason Gumbs, Comcast’s regional senior vice president. 

Over the last two weeks, Red Crossers have been there to support people like Doris Stubbs. Our work isn't done yet, we're moving quickly to get people the help they need. pic.twitter.com/BsLZVM5Z68

— Red Cross Mississippi (@RedCrossMiss) April 7, 2023

More efforts

Regions Foundation leaders approved a total of $60,000 in grants to support storm-affected areas.

The resources will be used to support the work carried out by the following organizations:

1. The American Red Cross – Red Cross teams are on the ground delivering vital aid to people across several states. In Arkansas alone, the nonprofit quickly provided shelter and essential supplies for people in Little Rock, Wynne and Jacksonville. The Regions Foundation is supporting Red Cross work through a new $30,000 grant approved this week.
2. Our House (Little Rock, Arkansas) – The Regions Foundation is providing a grant of $10,000 to Our House in support of shelter and childcare services for people in impacted areas around Arkansas’ capital city.
3. CareLink (Little Rock, Arkansas) – The Regions Foundation is presenting a $10,000 grant to CareLink to assist with home repairs, utility assistance, emergency food boxes and household necessities as recovery continues.
4. Boys and Girls Club of the Hatchie River Region (Covington, Tennessee) – The Regions Foundation authorized a $10,000 grant to support the Boys and Girls Club’s work to help establish a temporary school following the destruction of nearby elementary and middle school facilities. Funds will also benefit school food programs.

“When the unthinkable happens and people’s lives are completely upended, these are the organizations that offer consolation, assistance and hope. Every nonprofit we’re supporting is a source of comfort and stability in the moments when our communities are hurting the most. The Regions Foundation is incredibly proud to support the work their teams are doing to help people get back on their feet,” said Marta Self, executive director of the Regions Foundation.