Sky Rojo is the new series from the creators of the successful La Casa de Papel, Álex Pina and Esther Martínez Lobato, which recently arrived on Netflix offering action in abundance. The producers went from bank robberies to persecutions with violent pimps.

Designed for quick consumption, the first season has eight episodes that do not reach half an hour; the type of series that lately other streaming platforms are also working with, aiming to give the viewer a weekend audiovisual binge.

The story follows the escape of Spanish Gina (Yandi Prado), Argentine Wendy (Lali Espósito) and Cuban Coral (Verónica Sánchez). They play the role of prostitutes who escape from a Tenerife brothel after injuring the pimp in charge. A mix between revenge road movie and buddy movie between prostitute comrades.

"The new generations of viewers have many stimuli, which has led us to reduce the narrative times, and even within the series to create emotional journeys of a minute and a half that serve the viewer to have enough material while watching the series on the cell phone when traveling by bus," said Martínez Lobato about the format.

Pina also presents the mix between comedy and action as the format that most engages the viewer: "while the viewer is having fun in a process of adrenaline and humor, he will be leaving loads of depth in his conscience as if he were a Trojan horse".

Miguel Amoedo, producer of the series, labels it as Latin pulp because of the hybrid format of 'fast food' and also because of the mix of genres brimming with action. Álex Pina expands on his intentions in the form of a question: "Why don't we make a constant third act and generate a fiction full of adrenaline, but above all, full of energy?

The truth is that both are also good at labeling their products. If they sold the successful La Casa de Papel as a "punk" product, nothing could stop them from labeling their next installment as pulp.

The pulp label was born in reference to a particularly cheap type of paper that was used in accessible editions of equally popular plots. Just as they deformed the punk label to include a seemingly anti-establishment product, they now deform the pulp label into an expensive, top-of-the-line product but referencing only the generic aspects.

Thematically, Sky Rojo is totally pulp because it uses protagonists as stereotypical as prostitutes can be in a noir plot. Although they deny the archetypes, that has been their main bet, so it is easy to find echoes with other road movies like Death Proof (Tarantino, 2007) or the Mad Max saga.

So, to answer the question, the Latin pulp on screen exists in its own particular way.