New free streaming channel focusing on Latino content
The new free streaming channel in English, focused on Latinos, is available in the United States.
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Latinos are one of the fastest growing racial and ethnic groups in the U.S., accounting for 62 million of the total population, with 80% of those being English speakers. Yet, despite making up nearly 20% of the population, across all television platforms, Latinos represent only 3.1% of lead actors, making the recent launch of Latino Vibes more relevant than ever.
The new free streaming channel will launch with over 450 hours of Latino content, with award-winning series such as Hip-Hop Houdini (2018) and Mario Lopez One-on-One. In the latter production, Hollywood maven Mario López comes face to face with some of the best-known Latino celebrities in show business including Juanes, Pepe Aguilar and Emilio & Gloria Estefan, Hollywood's first Mexican-American Oscar nominee, Edward James Olmos and athletes like Adrián González, Víctor Ortiz and Mark Sánchez, among others.
Latino programming in English also includes movies and stars such as Latina actress Ana de Armas in Exposed, American actress, producer and director Rosie Perez in The 24 Hour Woman and John Leguizamo in Nothing Like the Holidays; behind-the-scenes music specials with artists such as Cuban-American singer Camila Cabello, businesswoman, singer, and actress Jennifer López, Bruno Mars, and Spanish artist Enrique Iglesias; and Fuse favorites like Don't Cancel Me with Amara La Negra, Like Share, Dimelo and The Canvas: Los Angeles.
Latino Vibes was born out of an agreement between Fuse Media, a Latino-owned multi-platform entertainment company, and Roku.
The new ad-supported free channel is available in the United States through The Roku Channel on Roku TVs and devices, as well as online at TheRokuChannel.com, iOS and Android devices, Amazon Fire TV and select Samsung TVs.