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Omar Montes became famous after his participation in a Spanish television show
Omar Montes blew up after his participation in a Spanish television show. Photo: Getty Images

'La llama del amor': Omar Montes awes with his flamenco art featuring Jairo Deremache

It is a top-level video production directed by Guillermo Mendo, and promotes the flamenco hype spreading in mainstream music

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In “La llama del amor,” the Spanish urban singer Omar Montes once again showcases his immense talent. Despite becoming famous after his participation in the television show Mujer hombres y viceversa and his relationship with Isa Pantoja (daughter of the popular singer Isabel Pantoja), his latest song gives off rhythm and is certified fresh. The single is a collaboration with Jairo Deremache, who brings his strong voice to the love song.

The accompanying music video is fire, palms and pure flamenco art. In the middle of a wedding celebration, a child dances on the table to the rhythm of the guitars and the drums of a happy family. In an alley, Omar and Jairo Deremache sing the song over the heat of a bonfire. In addition, shots of a seductive woman dancing in a nightclub, illuminated by intense colored lights, are altered.

It is a top-level music video production directed by Guillermo Mendo, which promotes the flamenco hype spreading among mainstream music in Spanish. The video portrays a sequence: from the beginning of a love story to a wedding reception. The song is divided into two sections, which are intended to enhance the emotion of each part of the story.

Mendo wanted to portray the couple's first kiss, their motorcycle rides and the joy of their family when they get married. The careful cinematography is accompanied by spectacular dance choreographies, also based in the roots of flamenco. To top it off, the video also includes a cameo from Farruquito and his son.

With this flame of love, Montes has managed to expand his range of musical genres. Currently, he is recognized as one of the most innovative and successful urban artists in Spain. Beyond the flamenco he displays in his latest single, he is a great master of rhythms such as afro, trap, hip-hop, EDM and reggae. There are even those who classify him as the promoter of 'urban flamenco.'

His popularity has spread to Europe and Latin America, after the success of initial songs like "Conmigo," "Fuego" and "Pantera." With the release of his first album La vida martir (2019), he saw a boom in popularity, which coincided with his victory on the television show, Survivors.

Several of his songs went straight into the international top 50, which have also earned him gold and platinum records. In 2020, he put four songs in the Top 50. Montes also ended 2021 as the Spanish artist with the most listens on digital platforms.

It's very big success, considering Montes began recording songs at home for family events. He has also collaborated with artists like Camela on "Vete,” JC El Diamante on"Beba qué quieres que haga" and Duki on "Carita Morena."

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