Four Mexican music stars have no doubt they will find further stars of Mexican regional music on the upcoming television talent show "La Reina de la Cancion" (The Queen of Song).

The stars looking for new talent are singers Lucero and Poncho Lizarraga and the female duo Horoscopos de Durango.

"'The Queen of Song' for me is a very important part of showing that Mexican women, Hispanic women, Latina women, whether they're from the Dominican Republic, Guatemala, Mexico, Ecuador, Bolivia, Chile or Argentina, have strength, have power, have charm, have sweetness, have dedication," singer Lucero Hogaza Leon, whose stage name is Lucero, told EFE.

Lucero will be one of the judges in the competition that will air on the Univision network starting April 17.

The famed singer of mariachi and other song styles said that "the competition among women" is an effort to find among scores of talented vocalists "the world's next representative of Mexican regional music."

The televised contest will also feature Alfonso "Poncho" Lizarraga, leader of the Sinaloa band El Recodo.

"In 'La Reina de la Cancion' we'll be listening to 40 gems, of whom unfortunately only one can be the winner," Lizarraga told EFE.

For their part, the sisters Vicky and Marisol Terrazas, who, from the time they were little girls, sang with the Horoscopos de Durango in Chicago, recalled that "in Mexican regional music the men dominate," so "it's important to find women" to perform songs specifically from Mexico.

The participants in the contest will vocalize well-known numbers and will expose their lives to the cameras to show "their struggles and their loves, their plans and their dreams," according to a press release from the Univision network.