Dembow, the new delivery-only burger spot from Maluma, will serve 17 cities and with 86 points of sale that will be served by Rappi, reported Infobae. Maluma also confirmed that his new business will operate exclusively through the app, but will also have the option of ordering food through its website dembowbymaluma.com.

The burgers distributed at the delivery-only spot are "Super Smashed Burgers," now a trend in the United States and Europe, which consist of "burgers that are smashed on the griddle for just a few seconds to achieve a layer of crispy crust that maximizes and enhances their flavor," Dembow leaders explained in an official statement.

Dembow is inspired "by the neighbors who open their businesses very early, the corner store where we used to run errands and maybe a prank or two" and the mix of cultures, rhythms, colors and flavors that never leave us," reads statement quoted by The San Diego Union-Tribune.

With the new burger venture, Maluma joins the list of influencers who have decided to enter the food business, like Luisito Comunica with 'fasfú,' a fast food business, and Juanpa Zurita with his taqueria La Milagrosa. 

Recently, Maluma also made the official launch of his own record label Royalty Records, where he will be supporting two Paisas artists as a career mentor to fulfill the dreams of his mentees and leave a legacy.