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Bad Bunny's tour was the most successful of the year. Photo: Courtesy
Bad Bunny's tour was the most successful of the year. Photo: Courtesy

A Latino company is among the world's best in live entertainment

CMN ranked third, according to Billboard Boxscore.

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Cardenas Marketing Network (CMN) is the promoter of the tours and concerts of Bad Bunny, Daddy Yankee, Marc Anthony, Nicky Jam, Ana Gabriel and Banda MS, among other artists.

The company, based in Chicago and Miami, has a group of mostly Latino collaborators, which makes it proud to be at the top of the industry, alongside giants such as Live Nation and AEG.

"This demonstrates the strength of our music and the power of Hispanic entrepreneurship," said Alex Cardenas, CMN's Director of Touring, in an official statement. 

In 2022, CMN organized Bad Bunny's tour, which became the best tour of the year, with a total gross of $373.5 million, to the tune of 1.8 million tickets sold across 65 shows.

"We were fortunate to do Bad Bunny's first tour in 2018, and believe in him from the beginning. We have witnessed firsthand his growth and success. This 2022 we started with his tour in the main arenas of the United States, with such an excellent response that that same year we had to produce a new tour, this time in the most important stadiums throughout the continent, to please his audience," said Cardenas. 

Other successful tours for the company included Daddy Yankee, with more than 80 shows; Marc Anthony (62) and Ana Gabriel (35), among many others.

For 2023, CMN plans to continue along the same path of triumphs and is currently announcing the tours of Feid, Anuel, Ana Gabriel, Manuel Turizo and Marc Anthony; in addition to continuing the development of the booking of other international artists such as Sech, Nicky Jam and Guaynaa, the company said. 

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