Through new sounds and exclusive content, Amazon honors the pioneers who diversified the global music scene by changing the status quo. 

This platform campaign brings with it new and exclusive Amazon Originals content, consisting of multi-genre Latin music playlists released weekly, as well as new podcasts, and much more. 

"These artists and creators changed the game, revolutionized the industry and the way the world enjoys music, regardless of language. They broke the rules and re-invented the norms, making millions of fans fall in love with them without having to change who they are or where they come from," said Rocio Guerrero, global head of Latin Music at Amazon Music in a statement. 

The brand's original content includes a remake of the classic "Suavemente" by merenguero Elvis Crespo, to be released on October 21st; a beautiful tribute to the Diva de la Banda, Jenni Rivera, by Mexican music star Eden Muñoz with his version of "Inolvidable" to be released on September 23rd; and singer-songwriter and producer Cuco's version of the classic "Mi Querido, Mi Viejo, Mi Amigo" by beloved artist Roberto Carlos, to be released on October 7th.

"We are thrilled that the new generation of artists want to join us during such an important time to pay tribute to those who inspired them and helped them become who they are today," said Guerrero.

Amazon Music will also release a playlist titled "The Game Changers" featuring some of the best artists and songs that have changed the music scene as we know it. 

"These artists revolutionized the way music was consumed, expanding its reach globally and proving that music is its own universal language," reads the platform's information. 

Among the artists highlighted in this musical compilation are Daddy Yankee, who broke records with the most viewed music video in history on YouTube; Celia Cruz, known as "The Queen of Salsa", who received the Grammy Lifetime Achievement Award in 2016, for her 'outstanding artistic contributions to the field of recording'; Selena "La reina del Texmex," whose album Dreaming of You was the best-selling album by a female artist in pop history according to Billboard; Bad Bunny, the first artist to top the Billboard chart with an all-Spanish album; and Romeo Santos, who holds four Guinness World Records.