In 1992, an Italian Supreme Court decision sparked global outrage and subsequently gave birth to Denim Day, an annual event aimed at raising awareness and combatting myths surrounding sexual violence. The court had overturned a rape conviction, absurdly justifying that since the victim was wearing tight jeans, she must have helped her attacker remove them, thereby implying consent. The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. This act of protest launched what we now observe as Denim Day, held on the last Wednesday of April each year.

"Denim Day has grown from a national protest to an international movement, emphasizing that there is never an excuse for rape and that the responsibility for sexual assault lies solely with the assailant," states Patricia Giggans, Executive Director of Peace Over Violence, the Los Angeles-based nonprofit that initiated the first official Denim Day in Los Angeles in 1999.

A Global Movement

Today, Denim Day is observed worldwide, with participants including government officials, celebrities, and everyday citizens, all donning denim to dispel harmful myths about sexual violence. This year, cities across the globe are hosting rallies, educational panels, and fundraisers to support survivors and advocate for change.

In New York City, the Mayors Office to End Domestic and Gender-Based Violence (ENDGBV) along with the NYC’s Denim Day Committee, are inviting advocates, community leaders, organizations and survivors to march over the Brooklyn Bridge to New York City’s Foley Square in a show of solidarity. 

Educational Outreach and Support

Key to Denim Day's strategy is educational outreach. Colleges and universities play a significant role, hosting speak-outs and film screenings that delve into the complexities of sexual consent and the survivor's journey. Support organizations have also ramped up their efforts. Websites and helplines are being advertised more prominently in public transportation hubs and through social media campaigns. Additionally, many local businesses are contributing a portion of the day's earnings to anti-sexual violence organizations.

Activities and Programs for the 25th Anniversary

For its 25th year, Denim Day organizers have planned a series of events both online and in public spaces. These include virtual webinars featuring leading activists and experts, community art projects, educational workshops, and advocacy marches.

A significant highlight is the “25 Voices for 25 Years” initiative, where survivors from around the world share their stories through various media outlets to highlight the ongoing struggle against sexual violence. In Los Angeles, a special event called "Voices of Denim" will feature survivors and advocates sharing their experiences and calls to action. "Hearing from those who have lived through such trauma is vital. It not only raises awareness but also fosters a sense of community and understanding that is crucial for healing," says Giggans.

As Denim Day continues to grow, its message remains clear: societal change is necessary to combat sexual violence. Through education, advocacy, and solidarity, Denim Day champions a future where such violence is eradicated and survivors are supported and believed.

"Each pair of jeans worn on this day narrates a story of resistance against misconceptions and a pledge towards a world free of sexual violence," concludes Giggans.

How to Participate

For those looking to participate in Denim Day, organizations like Peace Over Violence offer resources and ideas on how to get involved, from wearing denim to participating in local events. Social media also plays a crucial role, with hashtags like #DenimDay2024 encouraging a digital movement of awareness and support.

As we observe this day, it's a reminder that while wearing jeans is a symbolic gesture, the fight against sexual violence requires year-round commitment and action. Denim Day is not just about remembering a case from decades ago; it's about moving forward with proactive, sustained efforts to shift societal norms and ensure safety and justice for all.

To learn more, visit https://denimday.org