Photo: Justin Sullivan/Getty Images.
Julie Chavez Rodriguez will lead the 2024 campaign. Photo: Justin Sullivan/Getty Images.

Julie Chavez Rodriguez to lead President Biden’s reelection campaign as POTUS set to announce 2024 run

CBS News first broke news that POTUS was to pick the longtime Democratic advisor, granddaughter of Cesar Chavez and Helen Fabela Chavez, to lead his 2024 run.


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President Joe Biden — who’s yet to formally announce his 2024 reelection run — is set to pick longtime Democratic advisor Julie Chavez Rodriguez as his upcoming reelection campaign manager. 

The granddaughter of well-known Latino labor leader Cesar Chavez and labor activist Helen Fabela Chavez, Chavez Rodriguez would be the first Latina to lead a successful presidential campaign as if she’s appointed as expected and Biden is victorious in 2024. 

Chicago native and daughter of a Mexican immigrant Solis Doyle was the first Latina to lead a Presidential campaign. She joined then-Governor Bill Clinton’s presidential campaign in 1991 and served as a senior advisor to Hillary Clinton during that time. 

She went on to serve two terms in the White House and was chief of staff for Hillary’s successful Senate campaign in 2000. 

She’d make history in 2007 when she became campaign manager for Hillary’s presidential run, but was fired after a horrid performance in the Iowa Caucuses, where Clinton finished third. 

CBS News was first to break the news of the expected appointment on Sunday, April 23. 

"It makes sense to bring someone with her bona fides to Biden’s campaign leadership team," Maria Teresa Kumar, president and CEO of Voto Latino, said about the appointment. 

Born in Delano, California to Linda Chavez Rodriguez and Arturo Rodriguez, her parents were full-time activists and volunteers for United Farm Workers of America, (UFWA), her grandfather’s labor union for farmworkers in the U.S. 

Before politics, Chavez Rodriguez was the director of programs at the Cesar E. Chavez Foundation from 2001 to 2008. 

A member of the Obama White House for his two-consecutive terms from 2008 to 2016, she initially worked for the U.S. Secretary of the Interior and later in the White House Office of Public Engagement as deputy director of public engagement and later served as Special Assistant to President Obama. 

As deputy director of public engagement, her work heavily involved immigration and Latino outreach that later expanded to the LGBTQ+ community, veterans, Asian Americans and Pacific Islanders, Muslims, and the youth. 

The longtime Democratic advisor was then appointed by then Sen. Kamala Harris as state director in 2016 before serving as the traveling chief of staff on Vice President Harris' unsuccessful bid for the Democratic presidential nomination in 2020, before joining the Biden campaign team as deputy campaign manager. 

On June 15, ahead of the 2022 midterm elections, Biden elevated Chavez Rodriguez to be a senior advisor to the president, a senior staff position serving as director of the White House Office of Intergovernmental Affairs. 

The expected appointment also comes ahead of multiple reports since April 20 that have suggested Biden is expected to officially announce his run as soon as this Tuesday, April 25. 

While Biden and his campaign don’t foresee any competition in the Democratic primary, he is however ramping up efforts behind the scenes as many project a tight race in the expected rematch between former President Donald Trump and himself. 

This includes poaching his current crop of top White House Advisors — Mike Donilon, Steve Ricchetti, Anita Dunn and 2020 campaign manager Jennifer O'Malley Dillon — to serve in his re-election campaign. 

Biden faces a possibly tough re-election run where he’ll have to not only defend his record from his first term but also warn the public about the consequences of having a Trump return to the Oval Office. 

It will also be a chance for the American people to contemplate the notion of another four years with Biden as Commander in Chief — who’s fulfilled various campaign promises including diversity in the nation’s federal courts. 

“When you’re a president running for re-election, you’re the obvious and fair target for anyone who’s disappointed not just by the amount of progress, but even the speed of that progress during your time in office,” Jen Psaki, Biden’s former press secretary, said on her MSNBC show on Sunday when discussing the forthcoming campaign announcement. 

“Running for the president the first time is aspirational. You can make all sorts of big, bold promises,” she added. She also predicted an “incredibly difficult” re-election campaign. “Running for re-election is when you actually get your report card from the American people.”

Reports as of Monday, April 24, suggest that Biden’s advisers are moving quickly to finalize staffing and other final details of his campaign before entering what is a 19-month campaign run. 

The President returned to the White House late Sunday evening after spending the weekend at Camp David, which is designated to serve as a runthrough of campaign and personnel planning, including issues that require his final approval, according to people familiar with the situation. 

Officials are also making final edits to his forthcoming announcement video that is likely to be released Tuesday, the four-year anniversary of when Biden first declared himself a candidate in the 2020 presidential election. 


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