The Philadelphia Industrial Development Corporation (PIDC) recently announced the overhaul of the organization’s two flagship websites — PIDCphila.com and NavyYard.org.

The goal is to better suit the needs and expectations of business owners, nonprofit leaders, investors, clients, stakeholders, and the public at large. 

“After a year and a half of planning, research and design, we’re excited to roll out our revamped websites, with the goal of delivering an inspiring, compelling, and intuitive user experience,” said PIDC President Jodie Harris. “People who are going to our websites are looking for business resources, including financing opportunities to grow their operations or real estate to lease, purchase, or expand their business.”

The sites’ upgrades include: 

• A dynamic, visually-focused homepage that tells the story of who PIDC is and what the organization offers more effectively 
• Simple and clear navigation that shows pathways and options to drive users to the right content using less clicks than before
• More relevant statistics showcasing PIDC’s impact
• More PIDC client success stories, featured tenants at the Navy Yard, helpful resources, and other impact and useful content
• More effective calls to action that encourages users to contact PIDC or the Navy Yard for more information
• More images and videos that humanize the PIDC team, the Navy Yard team, and those they serve. 

The launch of these two websites is part of PIDC’s ongoing commitment to supporting the local economy and driving growth in Philadelphia. 

Effectively, the overhaul and redesign of its flagship websites aim to make sure its services and resources are more accessible and understandable to business owners, nonprofit leaders, real estate developers, partners, and investors of all sizes across various industries who visit the website.

It was also important to make modern updates that cater to the current and growing needs of the business and nonprofit communities as they navigate current economic challenges in the global marketplace.

“By providing easy access to PIDC’s resources and information on the Navy Yard, we can help businesses and developers succeed in our city,” added Harris. 

The redesigned site is a culmination of PIDC’s partnership with P’unk Ave, a Philadelphia-based website design and strategic development company. The partnership was done with the goal of simplifying the content and design of both PIDC’s flagship website to create a better experience for visitors.

The process started with a research phase spearheaded by P’unk Ave, which reviewed website feedback from target focus groups, company goals, uncovering audiences, and strategizing design and content recommendations to meet goals. 

Founded in 1958, PIDC is Philadelphia’s official economic development corporation and its mission is to spur investment, support business growth, and foster developments that create jobs, revitalize neighborhoods, and drive inclusive growth to every corner of Philadelphia.

PIDC also manages and develops the Navy Yard, a historic and evolving waterfront neighborhood and business district in Philadelphia with 15,000 people, 150 diverse companies, and 20 acres of parks.