
Philadelphia Commerce Director Alba Martinez to Step Down, Produce Musical
Philadelphia’s first Latina commerce director leaves office to produce a musical celebrating Latino culture.
Alba Martinez, Philadelphia’s first Latina commerce director and one of the highest-ranking LGBTQ officials in city history, will resign from Mayor Cherelle L. Parker’s administration effective May 1. The announcement, made Thursday by the mayor’s office, marks a significant departure just 16 months into Parker’s term.
Martinez is stepping away from public service to focus on producing a musical tied to her long-running project La Guagua 47, a cultural initiative that celebrates the vibrance and resilience of Philadelphia’s Latino communities.
“Serving as commerce director has been one of the greatest honors of my career,” Martinez said in a statement. “I am proud of the foundation we’ve built together — from the Small Business Catalyst Fund to the Philly Biz Hub, the expansion of PHL Taking Care of Business, the launch of our Business Navigator team, and more. I look forward to staying involved as a member of the city’s business community and a champion of Mayor Parker’s agenda.”
Mayor Parker praised Martinez’s contributions to the administration, calling her “a true partner in driving our economic opportunity agenda.”
“Her dedication and creativity have laid a strong foundation for inclusive growth throughout our city and its many neighborhoods,” Parker said.
Martinez’s departure comes amid a series of high-profile exits from the Parker administration. Former Chief Deputy Mayor Aren Platt resigned unexpectedly in October and now manages Parker’s campaign. Other early departures include Budget Director Bob McDermott, Strategic Partnerships Director Kafi Lindsay, and Labor Director Perritti Divirgilio, who is also expected to step down soon.
The mayor’s office has not named a successor for Martinez, but said a transition plan and comprehensive search will be announced soon.
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Martinez, who was raised in Puerto Rico, brought a unique perspective to the Commerce Department — often seen as the bridge between the city’s business community and government. Her appointment signaled Parker’s intent to extend economic development beyond Center City and into neighborhood commercial corridors.
“My ability to understand what’s going on in the neighborhood as well as what’s going on in the business sector and be able to connect with individuals across the entire spectrum of Philadelphians economically is an advantage,” Martinez said in a 2023 interview. “And I think the mayor sees it and values it.”
Unlike her predecessors, many of whom came from corporate backgrounds, Martinez built her reputation in the nonprofit and public sectors. She led organizations such as Congreso de Latinos Unidos and the United Way, and served as the city’s child welfare commissioner during the administration of former Mayor John F. Street. She later joined the investment firm Vanguard.
Martinez’s La Guagua 47 musical is based on her own journey after graduating from Georgetown Law. Searching for community in a new city, she rode SEPTA’s Route 47 bus to Taller Puertorriqueño in North Philadelphia — a pivotal moment that introduced her to the heart of the city’s Puerto Rican culture. The project aims to share stories from that community and amplify voices often underrepresented in the arts.
As Martinez transitions from City Hall to center stage, her legacy within the Parker administration remains defined by her push for inclusive growth and community-based opportunity.
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