The new angel of Victoria's Secret
Sofía Jirau is the first model with Down Syndrome to ever model for Victoria's Secret.
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In its search for models that would be part of its most recent campaigns, particularly "dynamic women," Victoria's Secret has signed its first model with Down Syndrome.
Sofía Jirau, a 24-year-old Puerto Rican model, was announced by the brand as one of its new stars, which has earned her massive recognition from many who hadn't known her name.
Jirau published an excited post on Instagram after receiving a call confirming her for the Victoria's Secret gig.
“One day I dreamed of it, I worked on it and today it is a dream come true. I can finally tell you my big secret… I am the first Victoria's Secret model with Down syndrome!”
“Since I was a child I have aspired to be a model and this is catapulting me to the career that I want to develop,” continued Jirau.
After the announcement, the Puerto Rican model’s Instagram followers boomed — going from just over 200,000 to more than 440,000.
"Love Cloud Collection" is the name of Victoria's Secret's new campaign, in which 18 models will showcase the brand's inclusive commitment to celebrate all women and highlight the important evolution in its commercial strategies.
The creative team of the company sees the presence of the Puerto Rican, added to a cast of "incredible women," as tan opportunity to establish new standards that appeal to inclusion and diversity.
This isn't Jirau's first big break in modeling. Thanks to her discipline and strong persistence to break barriers, she has been a pro for some time, and participated in New York Fashion Week two years ago.
Her arrival at the prestigious brand adds to the hiring of new brand ambassadors to project a renewed image, including Megan Rapinoe, a soccer star from the United States, and Priyanka Chopra Jonas.
In addition to her foray on the catwalk, the model is also a businesswoman, with her own online fashion store called Alavett.
Jirau wrote to end her announcement post.
This is just the beginning, now it has been set! Inside and out there are no limits, Alavett!