Local Latino-owned company will be official DNC host committee merchandiser
The firm will produce, market and sell all merch tied to the host committee and its logos.
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Impact Dimensions’ newest contract is sure to be one of its most memorable, said Luis Liceaga, the company’s president.
The local Latino-owned business specializing in promotional products and corporate gifts has been chosen by the Democratic National Convention 2016 host committee to manage and sell its official merchandise.
“It’s huge for us as a small business,” Liceaga said. “It’s huge for my team: My employees. If you know me well, you know that my staff and I all work together. I’m just another person on the team. It’s great because we all share in the benefits together. Not only financial benefits, but the pride that comes when your company is involved with history. History could be made in Philadelphia.”
“We will work closely with the other national merchandisers that have the candidates’ and Democratic Party’s logos to make sure everything fits well,” he added. “After all, our stuff will be right there next to theirs.”
A certified Minority Business Enterprise, Impact Dimensions will market and sell merchandise with the DNC committee’s logo all over the city as well as online. Liceaga said the products will include t-shirts, mugs and keychains — plus some items he’s not ready to disclose.
“It’s not going to be your typical everyday stuff,” he said. “We feel that this convention is going to skew age-wise. It will be younger. So we will definitely have merch targeted to that audience and for kids as well.”
Liceaga said the company has experience in large-scale events. The helped with the World Meeting of Families last year, and they have produced items for Comcast’s national Comcast Cares Days.
Along with merchandise, the company is tasked with bringing in vendors to the PoliticalFest that will be open to the public during the convention this summer. These vendors will sell various collectables, books and other memorability that focus on highlighting the history of the Democratic Party.
“Everything is going to be made in the U.S.A.,” said Liceaga. “The majority will also be union-made. That requests came from the host committee but it is a big part of what we’re doing.”
Kevin Washo, executive director of the committee said in a statement that Impact Solutions has a proven record with large-scale projects that will make working with them a great partnership.
“Since day one, we have been committed to working with diverse, local companies to help us out on the Convention and I’m thrilled Impact Dimensions will help us provide keepsakes to Philadelphians and Convention visitors alike.”
Liceaga said he gives the host committee a lot of credit when it comes to reaching out to minority businesses.
“Not only did they say they would do it, they have done it,” he said. “They been really responsive with any questions and have made the whole experience a positive one.”
As Impact Dimensions begins to plan out the project, Liceaga said the company will focus on reaching out to local manufacturers first especially women and minority-owned businesses.
“We feel that there are enough businesses out there that we can do that easily,” he said. “But on our end, credit goes to my team. They’re the ones in the trenches. We’re excited to get started.”