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Graphic Courtesy of Mars Wrigley.
Graphic Courtesy of Mars Wrigley.

Dove Chocolate to provide second year of grants for aspiring women entrepreneurs

This is the second year the Mars-owned chocolate company is providing grants for women in business.

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Popular Mars-owned Dove Chocolate, known for its delicious sweets will also be known for its considerate philanthropy.

The chocolate giant recently announced that they will be providing grants for its second year to female entrepreneurs who are just starting their businesses from the ground up in 2023.

Their grant program, called, Dove InstaGrants, is a providing three grants of $10,000 for women across the country in order to give their business a boost.

Women who want to participate in the contest will pitch a new business idea or established small business concept for a chance to win the grant. Applicants will also have to share a 30 second video to pitching their business idea using hashtags #DOVEInstaGrantsEntry and tag @DoveChocolate. They can also post their video on Dove’s website. Women can post their video now through Dec.19.

Michelle Deignan, senior director at Mars Wrigley, stated that the goal is to provide females with the opportunity to achieve their aspirations without having to get in so much debt.

“With the great success of last year’s program, we wanted to inspire moments of everyday happiness again by relaunching DOVE InstaGrants and offer even more women a chance to live out their business and entrepreneurial dreams,” Deignan said. “According to researchers from Columbia Business School and London Business School, 63% of women entrepreneurs are less likely to receive funding than men, regardless of their background and ideas, so there is still a lot of work to be done to ensure women are given the financial confidence they need to excel.”

Lehia Apana, the owner of farming company Polipoli Farms, was one of last year's grant winners. Another winner was Brittany Rhodes, who is the founder of Black Girl MATHgic, the first and only monthly box subscription created to increase math literacy and to provide young girls with the confidence to enter the STEM industry.

“Black Girl MATHgic was able to expand our product offering, thanks in part to DOVE Chocolate InstaGrants in 2021,” said Rhodes. “In addition to continuing to inspire math confidence in young girls, we developed a quarterly subscription box for boys and are growing our customer base to include schools, districts and youth-serving organizations. We appreciate DOVE’s support in helping us build students’ skills and guiding our mission forward.”

The final winner from last year's grant program is Shreya Nuli of Mobile Memory, a screening tool curated to detect the earliest signs of dementia.

For more info on #DOVEInstaGrants, visit DoveChocolateInstaGrants.com.

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