Rafael Diaz, co-founder and CEO of Diaz Group LLC
Photo credit: Diaz Group LLC

Latino company president makes "Powerful Hispanics" list

After Negocios Now announced the Diaz Group LLC in its "Who's Who" list, CEO and co-founder Rafael Diaz spoke with AL DÍA about his company's accomplishments.


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The Diaz Group LLC and its co-founder Rafael Diaz have been nominated for Negocios Now’s Who’s Who “50 Powerful Hispanic Businesses in Illinois” list.

Negocios Now is a multi-award winning publication that holds an annual review of noteworthy Latinos in different industries ranging from corporate leaders, members of the local government, and entrepreneurs.

The Diaz Group LLC was started in 2007 as a four-person landscaping company. Founded by Ruben Diaz Sr. and his three sons Rafael, Antonio, and Ruben Jr., the four had always wanted to start a father and sons business. Since then, it has grown to become a business known across the state.

The current company president, Rafael Diaz, has been leading the company since 2016. In an email to AL DÍA, he credited his success as president to servant leadership.

“It’s helping my people achieve their goals so that I can achieve my goals,” Diaz said. “At the same time, I have to put together the vision, to have a plan for what we’re doing next. So for me, a leader needs to be setting goals and making sure everyone has what they need to achieve those goals.”

“You also need to be there when they need you. A leader provides the support system and helps people move forward and be successful. I am also the guardian and keeper of our culture, it's imperative that we always stay true to our core values and DNA,” he added.

Looking back at his achievements, Diaz considers his personal growth to be his greatest. 

“For me it's not about success but the better person you become with the years of experience and challenges you overcome,” he said.

Diaz is aiming high and seeks to expand his service from its current stretch across the Chicago land area, Indiana, and Wisconsin to all across the midwestern region within five years.

This is not the first accolade the business has received, as in 2021 the Diaz Group LLC was awarded the Accredited Snow Contractors Association Leadership Award. The Association, in coordination with its magazine Snow Magazine, gives the award to business leaders who demonstrate outstanding leadership in their business, industry, and community.

The Diaz Group LLC has a YouTube channel that goes more in-depth on their company and spotlights several of their employees.

The Negocios Now Who’s Who will be published on July 20 in their 15th anniversary edition, and launched during their 15th Anniversary Gala on July 15.


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