Two prominent Latinas have been added to the PureRED Board of Directors.

On March 28, it was announced that the leading marketing, technology, and data partner has appointed Sandra Campos and Sandra Lopez to its Board.

Campos is a notable CEO, founder and board director, while Lopez is the former VP and CMO of Microsoft. 

“I am thrilled to welcome Sandra and Sandra to the PureRED family,” said Brian Cohen, CEO of PureRED, in a statement. “They bring a wealth of knowledge, wisdom, [and] a fresh perspective to our team as we continue to aggressively grow and evolve our business.”

“We are off to a fast start together, and they are providing valuable insights as we expand our global footprint and execute our long-term strategy,” he continued. 

This is just the latest board appointment for Campos, who also serves on the board for Big Lots Stores, Fabric Inc., and Daniel’s Jewelers.

Throughout her career, she has positioned herself as a changemaker within the fashion and retail industries. She is known to build global lifestyle brands, and has been instrumental in turnarounds, digital transformations, innovative marketing campaigns, and international expansion with her previous roles as CEO at global iconic brands such as Diane von Furstenberg — becoming the first-ever Latina to take on the lead executive role — Juicy Couture, and BCBG, among others.

“I am excited to support Brian and his team’s vision to transform PureRED’s technology and service offering to better support their retail partners’ needs in today’s competitive environment,” said Campos in a statement. 

“Innovation has never been more important and PureRED’s platform has the ability to help transform while saving costs,” she added.

Campos is an innovative entrepreneurial mind in her own right as the founder of Fashion Launchpad, a premium subscription platform that offers on-demand education for retail and fashion professionals.

After seeing the pivot within the retail industry caused by the pandemic, Campos wanted to act fast in helping individuals take control of their own career trajectory, and launched the business, as a result. 

Lopez, on the other hand, is a recognized leader in the technology space. 

During her tenures at Microsoft, Intel and Adobe, her primary focuses have been on new market development and digital transformation.

Lopez’s tech leadership has led her to being named to the “Top 100 Women in Technology” by Technology Magazine, and “Top 10 Latina Executives” list by LatinaStyle.

It’s that same expertise she is looking to bring to her new board role. 

“It’s an exciting time for retailers and brands to partner with PureRED as companies of all sizes to undergo massive digital transformation,” said Lopez. “I look forward to sharing my technical expertise in the arena of developing digital markets that scale.”

Lopez also recently served as co-chair of the World Economic Forum’s Global Future Council on VR, AR, and XR, and is a successful sports marketer and advisor to the Sports Integrity Global Alliance and Junior Achievement USA.

Both Campos and Lopez are sure to bring great value as new board directors for PureRED. 

“We are off to a fast start together, and they are providing valuable insights as we expand our global footprint and executive our long-term strategy,” said Cohen.

PureRED is a strategic marketing and technology partner that delivers digital content at scale and fully integrated advertising solutions for clients such as Kroger, Rite Aid, New Jersey Lottery, Sanofi and more. Its platform helps clients organize, personalize and distribute digital content at scale to maximize shopper conversion.

“I’m impressed by PureRED’s ability to deliver hyper-personalization at a scale while protecting the data of their clients and their customers,” added Lopez.