Elon Musk has hired a new Twitter CEO
Linda Yaccarino, most recently the ad chief of NBC Universal, will join the social media company in 6 weeks.
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On May 11, Elon Musk announced in a tweet that he had found a new CEO for Twitter. The next day he followed it up with one that said, “I am excited to welcome Linda Yaccarino as the new CEO of Twitter!”
He added that she “will focus primarily on business operations, while I focus on product design & new technology. Looking forward to working with Linda to transform this platform into X, the everything app.”
Musk became the CEO of Twitter at the end of October 2022. Since he took over, Musk has made several major changes to the company including mass layoffs, replacing the verification program with a subscription service, and reinstating suspended users.
Musk’s announcement comes around five months after he posted a Twitter poll asking if he should resign and promising to if the majority of votes said yes. The final results of the poll were 57.5% for yes.
Yaccarino was most recently the ad chief at NBC Universal, which she first joined in 2011. A press release from the company, also released today, stated that she was leaving the company effective immediately.
“We are grateful for Linda Yaccarino’s leadership of NBCUniversal’s Advertising Sales business, and for the innovative team and platform she has built. Linda has made countless contributions to the company during her twelve year tenure, and we wish her the best,” Mike Cavanagh, President of Comcast, said in the press release.
“It has been an absolute honor to be part of Comcast NBCUniversal and lead the most incredible team. We’ve transformed our company and the entire industry—and I am so proud of what we’ve accomplished together, and grateful to my colleagues and mentors, especially Brian Roberts, Mike Cavanagh and the entire NBCU leadership team,” said Yaccarino in the same statement.
Before working at NBC, she was the Executive Vice President/COO Advertising Sales, Marketing, and Acquisitions at Turner for nearly 20 years.
Yaccarino went to Penn State University, where she earned a degree in Liberal Arts and Telecommunications.
Musk tweeted that he and Yaccarino will go on Spaces to answer any questions once she is ready.