On Monday, Aug. 29, the National Hispanic Contractors Association (NAHICA) announced the appointment of Sergio Terreros as its new president. 

An experienced marketer and business leader, Terreros’ experience spans marketing plan development, market research, media buying, advertising, social media advising, business relations, media analysis, and various other areas of marketing and advertising. 

Since August 2019, Terreros has served as President of 11/11 Media, a Hispanic advertising agency. He notes that he is excited to use his years of experience in advertising, marketing and leading to grow the NAHICA and establish Hispanic Contractors as the preferred partner choice in all industries. 

“The construction industry needs a well-informed and prepared contractor, and that’s one of my priorities and goals in this new role: develop strategic partners and create opportunities for the community we represent,” said Terreros in a press release.

He has a track record of doing so. 

Throughout his time at 11/11 Media, Terreros has played a vital role in organizing ExpoContratista, the only Hispanic Construction Expo in the state of Texas, which hosts thousands of contractors, exhibitors, and partners each year in Houston and Dallas. 

According to the U.S. Bureau of Labor Statistics, roughly 3.4 million construction workers in 2018 were Hispanic or Latino, comprising about 13% of all Hispanic or Latino workers. 

In Texas, where NAHICA is headquartered, construction is the most common job in the Latino community with more than 100,000 jobs across the state. 

Terreros is a graduate of Universidad Autónoma de Nuevo León in Mexico, where he earned a degree in Marketing, Communications and Media Studies. He also attended various leadership institutes and received a Leading a Marketing Team certification from LinkedIn in 2019. 

NAHICA members include both established business owners and new entrepreneurs, and the organization is the largest reference of Hispanic culture in the construction area, and grows by connecting contractors and builders through its expansive networks and events like ExpoContratista. 

There are currently chapters in Texas, California, Florida, Illinois, Arizona, Georgia and Rhode Island. 

The National Hispanic Contractors Association aims to firmly establish Hispanic Contractors as a preferred partner choice in all industries for manufacturers, residential, and commercial builders by helping the Latin construction community connect, grow, and have adequate resources to gain support from established businesses. The organization is focused on opening opportunities for growth for subcontractors in the construction industry.