Warner Music Latina recently announced the addition of Carlos 'Charly' Pérez to the company, who assumed the role of senior vice president of Communications and Public Relations.

In a statement, Pérez said:

I am very happy and grateful for this great opportunity to be part of the Warner Music Latina team.

Pérez, who worked for more than 20 years as director of public relations at Universal Music Latino, is now in charge of developing strategies to promote WM Latina artists and individuals through a wide range of different media to a business and consumer audience.

A new adventure

Miami is the new home for Pérez, who reports to Roberto Andrade Dirak, managing director of Warner Music Latina, with whom Pérez previously worked closely when Dirak represented Colombian star Sebastián Yatra.

The new SVP of Communications now works closely with Ruben Abraham, SVP of Artist Marketing and Strategy, as well as Héctor Ruben Rivera, SVP and Head of A&R Latin Music.

“Charly is an incredible addition to the team here at Warner Music Latina. His knowledge and experience transcend genres and borders, and he has helped bring some of the best Latino music to all corners of the world, furthering the careers of the artists with whom he has collaborated. We are delighted that he is joining us,” noted Dirak.

Carlos ‘Charly’ Pérez has been named the SVP of Communications and PR for Warner Music Latina. https://t.co/VrFujs3d5G

— billboard (@billboard) April 24, 2023

Pérez’s Career 

Perez, who is noted by his new employers as a beacon of knowledge, integrity and professionalism in the world of Latino music, as well as his ability to spotlight up-and-coming new acts, is recognized for his early coverage of superstars like Karol G, Feid and Sebastián Yatra, among others.

Starting in 1997 as an assistant in the international department of the Mexican media company Televisa, where he later became a label manager, Pérez brings a deep understanding of Mexico's pop, urban and regional markets to the music industry.

Pérez was also a label manager at Univision Music México, where he focused primarily on regional Mexican music and worked with acts such as Los Tigres del Norte, Ana Bárbara, Banda El Recodo, and Jenni Rivera.

After moving to the United States as a television and print coordinator, Pérez became director of national publicity following the acquisition of Univision Music by Universal Music Latin Entertainment.

In 2020, he was promoted to international vice president of public relations and promotions, overseeing parent label Machete Music and Capitol Latin, and working closely with regional Mexican labels Fonovisa and Disa.

“I will bring my experience to bear as we continue to develop our company, enhance our value proposition for artists, and position ourselves as a leader at the intersection of music and technology,” highlighted Pérez.