Latino Media Network (LMN) recently announced that Sylvia Banderas Coffinet has been named its new CEO, joining founders Stephanie Valencia and Jessica Morales Rocketto to scale the multi-platform audio and media company serving the U.S. Hispanic market.

Banderas Coffinet stated in a press release:

I am thrilled to join LMN at this exciting time of growth for the company and Latino serving and Spanish language media markets.

Banderas Coffinet’s Career  

LMN notes that its new CEO is a longtime champion and revenue leader in the Latino media market.

With a career spanning nearly two decades, Banderas Coffinet has been professionally noted for helping launch some of the biggest content franchises and branding efforts for Latino media, including POPSUGAR's Juntos, by Target; ¡Hola! Latina Powerhouse, by Estee Lauder Companies; and Chica, by Maybelline from People en Español.

Banderas Coffinet has also excelled in monetizing brand launches that have served Latino consumers with countless blue-chip brand partners, such as Ford, Delta, Estee Lauder Companies, L'Oreal USA, Procter & Gamble, Macy's, Ulta Beauty, Johnson & Johnson, Walmart, Toyota, and many more, campaigns where they have reached more than $500 million in revenue.

Her resume also highlights roles such as director of revenue and editor at HELLO & ¡HOLA! Media Inc., national advertising director at PEOPLE en Español, as well as beauty director at Glamor for Conde Nast and Latina Magazine for Latina Media Ventures.

Banderas Coffinet most recently served as general manager of Marketing Equity and Inclusion Partnerships for Vox Media.

Latino Media Network begins radio takeover with new CEO https://t.co/4qd0sGLWbj

— Sara Fischer (@sarafischer) May 2, 2023

New Challenge

In her new role, Banderas Coffinet will be based in New York and will oversee finance, operations, corporate strategy and development to drive market growth and profitability for LMN, which recently closed the acquisition of 17 radio stations in 10 cities for Univision, which was the biggest radio deal in the last three years.

“Latinos are the ‘X factor’ in the US today — driving population growth and the cultural trajectory of the country. At a moment like this, there should be more Latino owned media platforms to provide culturally relevant content for our community. With Sylvia’s deep experience and leadership, we will build a cutting edge multi-platform media company that will be able to serve this critical demographic in the country,” pointed out Valencia and Morales Rocketto.

Banderas Coffinet, who was recognized by Forbes as a 'Pioneering Latina Media Executive' and named one of the 'Top 10 Leaders' in Hispanic Executive in 2020, received her BA in Latino Studies and Spanish Literature from Columbia University.

She also completed the Publishing School for Professionals program at Stanford University as a member of the MPA, and most recently earned Diversity, Equity, and Inclusion certification from Cornell University.

“Hispanics are the engine for economic growth in today’s America and I could not be more optimistic about the commercial and cultural potential of this moment. It is exciting to be part of a team that is Latina owned and operated, building media for us, by us,” highlighted Banderas Coffinet.