Global sports agency, Octagon, hires Latina as its new Director of Women’s Basketball
Camille Buxeda, a visionary and dedicated advocate for growing women’s sports, will be tasked with overseeing new NCAA and WNBA clients there.
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Last week, it was announced that global sports agency Octagon is hiring Camille Buxeda as its new Director of Women’s Basketball.
In the role, she will lead Octagon’s women’s division, including the oversight of new signings and marketing and strategic initiatives for WNBA and NCAA clients.
“Camille’s experience working with the biggest stars across the WNBA and NCAA, her reputation and relationships throughout the game, and her expertise marketing and magnifying women’s basketball make her the perfect addition to lead our women’s basketball practice,” said Alex Saratsis, Octagon Basketball’s co-managing director, in a statement.
“She will be a major asset to our division, and as Camille has done throughout her career, she’ll help take women’s basketball and our clients to new levels,” he added.
For Buxeda, her approach to this new role is clear-cut.
“This next chapter for me at Octagon is all about helping grow the game of women’s basketball in a new way,” she said in an interview with Boardroom.
Prior to joining Octagon, Buxeda founded WSLAM — the women’s basketball-focused platform and wing of basketball publication, SLAM — in May 2019, where she also served as director.
During her tenure at the publication, Buxeda produced more than a dozen magazine covers featuring WNBA and NCAA athletes, helped grow WSLAM’s social following to over 350,000 across its social media channels, and also managed the creation of WSLAM’s first-ever print magazine dedicated exclusively to women’s basketball.
Before that, Buxeda helped lead social and digital content efforts at the WNBA.
“I’ve always been invested in amplifying the individual stories of the women in this sport and know that I can bring a fresh, creative perspective to this side of the business.”
Throughout her career, Buxeda has made her impact felt and her advocacy for women's representation clear. Both are important qualities she seeks to bring to her newest role.
A champion of women in sports, Octagon represents more than 100 of the most high-profile women athletes and personalities across the industry, including four-time Olympic gold medal winner Simone Biles; NWSL’s highest-paid star, Trinity Rodman, and Basketball Hall of Fame inductee Nancy Lieberman.
It also partnered with Amazon to create the Thursday Night Football streaming package featuring the first-ever woman announce team consisting of Emmy Award-winning sports commentators, Andrea Kremer and Hannah Storm. Octagon has also worked with some of the largest Fortune 500 brands in the world to further their sponsorship dollars and media investments in leagues, teams, and athletes.
“Octagon is known throughout the industry as a long-standing champion for driving the growth of women’s sports, and representing many of the biggest names in basketball,” said Buxeda in a statement. “I’m proud to join this incredible team and leverage my vast knowledge in storytelling as well as long-standing passion for women’s basketball.”
“Developing creative and valuable opportunities for our clients is something I’m very much looking forward to leading,” she added.
Founded in 1982, Octagon is the preeminent talent management, integrated marketing, and creative agency in global sports and entertainment. It has prided itself on consistently pushing the boundaries of the industry with groundbreaking marketing campaigns, experiential and hospitality services, industry-leading data, insight, and strategy capabilities, as well as an unmatched talent management portfolio of the most high-profile and successful athletes and personalities.