Creating a business model from scratch can be frustrating for many, especially for Latino creators. Luckily, Google recently created a service to provide Latinos based in the U.S with the opportunity to receive a financial boost.

Nixtla, a Latino-owned startup software company based in Pittsburgh, has been the recipient of a generous donation from the latest contribution from Google called, Google for Startups Latino Founders Fund.

The business initiative that helps data scientists achieve success by having access to open start state-of-the-art forecasting software, provided by professional developers.

Max Mergenthaler Canseco, the company’s CEO and developer stated the grant will be going towards achieving more clientele and hiring more staff in order to help make the up-and-coming company grow.

“We will use the [$100,000] to keep pushing the boundaries of the time series field,” he said to Technical.ly. “We really want to keep contributing to the open source community and adding value to different developers and machine learning practitioners. In the next months we expect to explore transfer learning applied to time series and gain [first] users in our low latency forecasting API.”

The company received praise from Pittsburgh mayor, Ed Gainey, who expressed that Pittsburgh is home to many different people of different backgrounds and cultures.

"We are proud that Nixtla is receiving this award,” Gainey said in a press release. "Our diversity is what makes Pittsburgh great, and we are proud that our tech ecosystem is once again being recognized and are excited to see how we can ensure that our growth in the tech economy can lift up and empower communities across our city."

Canseco hails from Álvaro Obregón, Mexico City, Mexico, and has been involved in the technology field for over seven years. Before becoming a part of Nixtla, Canseco co-founded Levo, a financial tech company that seeks to improve financial wellness.

Google for Startups Latino Founders Fund was originally created in order to provide Latino innovators with access to a solid grant to get their new business venture started.

Nixtla is just one of 50 startup companies that have been selected by Google to join their Startups Latino Founders Fund. 

Another organization that received recognition from the Startups Latino Founders Fund was Snowball Wealth, co-founded by two Latinas, Tanya Menendez and Pamela Martinez. The new company provides resources for individuals who need help paying off their debt.

Last year, the organization raised over seven million dollars for Latino organizations all over the country.