Edgar Plans presents Lil' Heroes Art Toys, three collectibles inspired by NFT collection
With the support of Candle Media's Exile Content, the Spanish contemporary artist was inspired by the Lil' Heroes and Lil' Villains NFT collections.
MORE IN THIS SECTION
Spanish contemporary artist Edgar Plans recently announced the release of three new collectibles crossing the over from the digital NFT space to the real world. Dubbed Lil' Heroes Art Toys, the gold, silver and white editions of the collectible became available on April 4, 2023 for a limited time only.
Daniel Eilemberg, CEO of Lil’ Heroes, noted:
With this drop, we're giving fans the opportunity to own a unique, limited-edition art toy by Edgar that is not only stunning, but also fun, customizable and accessible.
Inspired by the Lil' Heroes and Lil' Villains NFT collections, the new toys give fans the chance to own a limited-edition collectible from a well-known Spanish artist.
Each Lil' Heroes collectible arrives in its own paint pot and comes complete with a brush marker for owners to design their own character. The figure is also 100% washable.
The different editions of the collectible figures are distributed as follows:
- The gold edition is limited to 500 units and is only available to Lil’ Heroes and Lil’ Villains NFT holders who are enrolled in the project’s ‘Training Camp.’
- The silver edition is limited to 1,500 units and available to Lil' Heroes and Lil' Villains NFT holders.
- The white edition is available to everyone.
"As we build Lil’ Heroes by Edgar Plans into a global media, entertainment and consumer products brand, we’re always looking for ways to delight our fans and reward our early supporters,” added Eilemberg.
An expanded universe
Exile Content is developing a television series based on the Lil' Heroes IP with NBA star Carmelo Anthony, who will be an executive producer and star in the series.
Manuel Garcia-Rulfo (Lincoln's Lawyer) will also be executive producer alongside Robot Chicken creator Kevin Shinick and former Hasbro Studios president Stephen Davis.
Get to know: Lil' Heroes
Lil' Heroes is a branding and entertainment franchise created by Spanish artist Edgar Plans in association with Exile Content Studio.
It debuted in January 2022 as an NFT collection that unites the worlds of traditional art, entertainment, and technology. Beyond the NFTs, the brand also sells merchandise and licenses, and produces an animated show, events, publications, and more.
Get to know: Edgar Plans
Plans is an artist born in Madrid whose work has been exhibited at the Almine Rech in Paris, Brussels and Shanghai. He has also appeared at the Moscow Museum of Modern Art and more recently at the Perrotin in Dubai and the Art Central Fair in Hong Kong.
His expressive and colorful mouse-eared characters are known as Animal Heroes, a big-eyed cartoon set against urban backdrops using mixed media and serving as a social commentary on racism and gender equality.
“We are excited to unveil the Lil’ Heroes Art Toy. These collectibles are the perfect way for artists of all ages to express their creativity and bring their own personal vision to life. We can’t wait to see what everyone comes up with!” said Plans.