Cartagena, Colombia is a city full of colors, folklore and joy throughout its streets. For this reason, this city has become the setting for several films such as Gemini Man, starring Will Smith, or Love in the Time of Cholera, based on the novel by Gabriel García Marquez. Now, 'La Heroica' hopes to position itself as a film destination for different international production companies. 

Currently, within the framework of FAM TRIP 2022, organized by Procolombia and the Colombian Film Commission, the Mayor's Office of Cartagena and the Institute of Heritage and Culture of Cartagena (IPCC), an approach was made to nine film producers visiting the country to get to know Cartagena, its scenery, heritage value, local talent and cultural dynamics as a film destination.

The companies invited to the event were Argos Media Group, Mr Woo, Conspiracao, Boutique Filmes, Mason Media, Netflix, Universal Pictures and HBO. 

 "We want to generate greater spaces to potentiate them, promoting the Cartagena Film Commission, and thus be a competitive capital in the film industry, making known productive vocations and taking advantage of the distinctive capabilities of our region," said William Dau Chamat, Mayor of Cartagena.

Likewise, Oscar Uriza Pérez, director of the IPCC, indicated that the Institute, within the Development Plan Save Cartagena Together, is working on the program: "Protection, Inclusion and Guarantee of Cultural Rights in Cartagena," through which the creation of the city's Film Commission is being promoted. 

"In the framework of this event we have received international producers to tell them that Cartagena de Indias is a major film destination," said Uriza, emphasizing that the city's purpose will be to continue boosting local talent for the different productions that arrive. 

Disney+'s It Was Always Me in Cartagena 

The series Siempre fui yo (It Was Always Me) recently premiered on Disney+, and was largely filmed on location in Cartagena. 

The story follows Lupe, a young Mexican woman who travels to Colombia for the funeral of her father, a famous singer known as El Faraón. Set in Cartagena, the series showcases the best of the Colombian Caribbean, as well as a romantic and mysterious narrative that connects through music.