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Color woman wearing virtual vision lenses.
La iniciativa está dirigida a mujeres de color. Foto: Pixabay.

“She Runs It x digitalundivided”: nuevo programa START para empresarias de color

She Runs It y digitalundivided lanzan iniciativa personalizada para impulsar a las mujeres de color empresarias en marketing, medios y tecnología.

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Con el respaldo de Google y Teads, fue anunciada recientemente la fusión entre She Runs It, una organización 501c3 que apoya a las mujeres de todos los orígenes, experiencias y etnias para que sobresalgan en todos los niveles de marketing, medios y tecnología, y digitalundivided, una organización sin fines de lucro líder que aprovecha nuestros datos, programas y defensa para catalizar el crecimiento económico de las empresarias e innovadoras latinas y negras.

She Runs It x digitalundivided: START Program” es el nombre de esta iniciativa que funcionará como un acelerador de empresas emergentes en etapa inicial, inspirado en la historia de una década de digitalundivided de brindar capacitación, tutoría y subvenciones a mujeres fundadoras al comienzo de su viaje empresarial.

“La junta directiva de nuestra fundación seleccionó a digitalundivided como socio de lanzamiento de este acelerador en función de su historial de impulsar a mujeres empresarias latinas y negras a nuevos emprendimientos comerciales exitosos. Nos estamos enfocando en las mujeres de color porque nuestra industria está subestimando profundamente a estas poblaciones de fuerza laboral”, dijo Lynn Branigan, presidenta y directora ejecutiva de She Runs It.

Branigan también resaltó

Este programa está diseñado para hacer realidad las ideas poderosas y los conceptos comerciales emergentes de las mujeres de color para nuestra industria

Valiosa asociación 

Buscando llevar el programa START a las industrias de marketing y medios, altamente golpeadas por la pandemia, donde muchas mujeres se vieron obligadas a retirarse o abandonar la fuerza laboral completamente, la nueva asociación entre estas dos organizaciones trabajará para proporcionar recursos oportunos a las mujeres de color que buscan hacer despegar sus empresas. 

“No podríamos tener un mejor socio que digitalundivided. Su impacto se ha visto en todo el ecosistema de startups, influyendo en cómo se fundan y operan las empresas de capital de riesgo, cómo los empresarios encuentran recursos y mentores, y cómo el ecosistema avanza hacia la equidad racial”, agregó Branigan.

Proceso de selección

El grupo seleccionado, que estará conformado por un grupo de 10 a 15 personas, será escogido por un jurado de líderes de la industria en marketing, medios y tecnología. 

Los participantes serán emparejados y asesorados uno a uno por la Junta de la Fundación She Runs It y otros mentores de la industria a través de un plan de estudios de 10 semanas diseñado específicamente para brindar a los fundadores innovadores el apoyo y el acceso a las herramientas y estrategias comerciales necesarias para hacer realidad sus ideas.

Las solicitudes están disponibles en línea y deben ser completadas antes del 7 de agosto de 2022.

“Nuestro programa START es el primer programa empresarial de digitalundivided que apoya a cientos de fundadoras de mujeres de color en etapa inicial a lo largo de los años a medida que llevan sus ideas comerciales al siguiente nivel. Nuestro programa She Runs It x digitalundivided: START marca la primera vez que nos asociamos en esta iniciativa con un enfoque en reclutar mujeres empresarias en marketing, medios y tecnología. Esta asociación ayudará a impulsar sus negocios emergentes en un momento crucial, ya que la pandemia continúa provocando una rápida interrupción de la industria y cambios en la fuerza laboral”, dijo Lauren Maillian, directora ejecutiva de digitalundivided.

Para obtener más información sobre el programa y las formas de asociarse, haga clic aquí.

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