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Global Campaign for Better Cancer Care

The Union for International Cancer Control (UICC) has launched its new campaign for World Cancer Day 2025-2027, "United for the One"

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UICC Launches a Global Campaign to Transform Cancer Care

Geneva, Switzerland – The Union for International Cancer Control (UICC) has launched its new campaign for World Cancer Day 2025-2027, titled "United for the One".

This initiative aims to drive a fundamental shift in cancer care, placing individuals and communities at the center of healthcare systems worldwide. The campaign seeks to ensure more equitable, accessible, and patient-centered cancer care.

Cancer in Numbers

In 2022, approximately 20 million new cancer cases were diagnosed, and the disease claimed 9.7 million lives. Nearly 1 in 5 people will develop cancer in their lifetime, but each case is unique due to differences in cancer type, socioeconomic background, values, and individual preferences.

To address these differences, person-centered care aims to tailor oncology services to ensure that patients receive the right treatment at the right time and place.

Additionally, this approach encourages active patient participation in their own treatment, strengthening the relationship between healthcare professionals and those facing cancer.

Toward a Shift in Cancer Care

UICC President Ulrika Årehed Kågström highlights the importance of this approach:

"By placing individuals and communities at the heart of care, healthcare systems become more effective, and cancer care becomes more compassionate, improving survival rates and patients’ quality of life."

This transformation involves several key strategies, including:

  • Community health programs tailored to local needs.
  • Training healthcare professionals in cultural competence and empathetic communication.
  • Using telemedicine to improve access to specialized care.
  • Implementing patient navigation systems to facilitate access to diagnoses and treatments.
  • Involving patients in public policy development related to cancer care.

Patient Stories: A Call to Action

The UICC campaign also highlights real stories of individuals affected by cancer.

For instance, Kristin from Norway, who was diagnosed with central nervous system lymphoma, felt overwhelmed by the lack of continuity in her care, encountering different doctors at each visit.

Another case is Sukhanti from India, who faced the absence of structured caregiver support when his wife was diagnosed with cancer at age 41.

UICC CEO Dr. Cary Adams emphasizes the need for structural change:

"If we understand and integrate patients' needs into care delivery, we can ensure more equitable access to cancer services worldwide."

United for the One: A Global Movement

The #UnitedForTheOne campaign seeks to mobilize governments, healthcare professionals, patients, and organizations to drive improvements in prevention, early detection, treatment, and cancer care.

World Cancer Day, observed annually on February 4, represents a key opportunity to raise awareness of cancer care inequities and promote more inclusive and effective healthcare systems.

UICC invites everyone to join this global movement and be part of the change in the fight against cancer.

 

 

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