From the beginning, AL DÍA has been an organization bumping against Goliaths, and mostly avoiding them.

AL DÍA is one of the few corporations, born in the ‘hood' in Philadelphia, that has survived and thrived, going from a one-man operation on Fifth Street to a sizable company on Market Street.

In our short history of only 23 years, we have been challenged all the way, like any other company growing up. But our energy and spirit has allowed us to bounce back and move on to face the debacle and turn our defeats into great lessons learned.

We have endured injuries and bear scars from several attempts against our organization, physical, financial and legal. We learned it all, and after the blows we have remained committed, toughen up by natural and providential resilience.

The latest attack has come from the operators of the largest newspaper in town, all the way on the other side of Market Street.

Next month, we will go to court again to battle for our hard earned financial resources, as these operators —not the Philadelphia Foundation institute that now owns them— decided to file an ill-advised and baseless legal claim against us, which we have tried to settle through expensive lawyers— to no avail so far.

They have attacked with lawyers, and last Summer they took the liberty to do it via one their most boisterous columnists. This gentleman decided to run an opinion piece against us under this alarming headline:  “AL DÍA dodges the law,” which people didn’t see because it was quickly removed over the weekend by the editor of the Phillynews.com website after we called it out. We preserved a snapshot, though, just in case.

In a city of lawyers, ready to litigate over technicalities or for the big buck’s sake —not for the truth— we remain convinced the gentleman’s approach goes farther and direct diplomacy is best.

Regardless, we will survive this one as well, for sure.