During that campaign launch at ritzy Trump Tower in NYC, ‘The Donald’ oozed contemptibly racist remarks castigating Mexico for sending its rapists, drug dealers and others with “problems” into America.

Before Trump announced his religiously bigoted ban on Muslims entering the U.S. earlier this year, he had installed an avowed white nationalist as his Chief Strategist.

Additionally, Trump filled the important Attorney General post with a person whose public career has been clouded consistently by charges of racism.

Although Trump’s shaft-the-poor proposed federal budget is clearly niggardly – miserly/mean…particularly for persons of color – the person currently in the public cross hairs for N-word usage is not America’s President but TV host, comedian Bill Maher.

Maher drew contempt for uttering the phrase “house n**ger” during a recent segment on his HBO show.

Attacks against Maher for flippantly uttering that phrase once again exposes an absurdity in American society where speaking a word produces stronger reactions than pursuing policies/practices that paint racial prejudice in large letters.

The clamor for HBO to fire Maher coming from voices across America’s racial divide contrasts sharply to the casual acquiescence earlier this year of NBC hiring Megyn Kelly, a personally with a racially incendiary record on the right-wing FOX News network. 

On FOX, Kelly often gave succor to anti-immigrant stances, like those uttered by Trump. 

Kelly also fanned fake news like the fraudulent claim that two New Black Panther Party members intimidated white voters at a predominately black polling place in North Philadelphia during the 2008 presidential election. That intimidation claim Kelly hyped came not from white voters registered in that district but from a few whites that descended on that polling place for disruptive purposes blunted by that NBPPP pair.

Kelly’s 45-rant-filled segments about that non-existent NBPP intimidation during a two-week span in July 2010 enflamed more racial divisiveness than all of the racially intemperate statements from Bill Maher.

Racism runs deep in America and too many Americans historically respond with denial. 

Trump denies he’s racist. Attorney General Sessions denies he’s racist. Megyn Kelly denies she’s racist. And the academic Journal of Political Philosophy denies racism in publishing its June edition examining the Black Lives Matters Movement containing no contributions from black scholars.

In August 1920 the largest black rights organization in history held a convention in New York City that attracted 25,000 participants from America, Africa, the Caribbean and Europe.  One of the 54 demands contained in the Declaration of Rights issued during that convention of the Universal Negro Improvement Association called for an end of “the use of the term “nigger” as applied to Negroes.”

Americans ignored that demand from Marcus Garvey’s UNIA plus the other demands to end “unequal treatment” from employment to law enforcement to press coverage.

Apartheid attitudes are not exclusive to South Africa.